SBD/18/Sponsorships Advertising Marketing

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  • ALL AMERICAN FOOTBALL LEAGUE GETS A GUT CHECK

              The All American Football League (AAFL) has signed the
         NY-based Marquee Group to provide a variety of services. 
         The Marquee Group will serve as the AAFL's network TV
         negotiator; provide production crews for AAFL telecasts; and
         handle the sales, marketing and licensing responsibilities
         for the league.  Marquee Group CEO Bob Gutkowski: "After our
         reviewing a variety of options, we have advised the AAFL to
         point to the spring of 1999 to launch the new league."  Both
         groups said that additional details on the progress of the
         league will be announced shortly (The Marquee Group).
    
    

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  • BULLS MERCHANDISE SELLING SO WELL OTHER TEAMS NOT IN THE MIX

              The NBA retail market is examined by Dana Parker in
         NSGA RETAIL FOCUS.  Since winning their fifth championship,
         Bulls merchandise "has been outselling other teams' at a
         rate not seen after their earlier successes."  All other
         teams are a "distant second, though there's some scattered
         support" for Lakers, Knicks, Jazz and T'Wolves merchandise. 
         Pro Image's Dave Riley: "[O]verall the league has lost
         steam; it's slowed way down in the past six months.  MLB is
         doing better. ... For us, it's just the Bulls and the
         Lakers.  Kevin Garnett and [Allen] Iverson have hurt
         themselves with the lunch-pail crowd.  We need more people
         like Grant Hill."  Champion replica jerseys "continue to be
         the single most important item in apparel," but most
         retailers say that their "current level of sales 'ain't what
         it used to be.'"  Parker adds the NBA "seems to understand
         the current situation" and "has plans to help diversify the
         product on a local level" (RETAIL FOCUS, 9/97). 
    
    

    Print | Tags: Cablevision, Chicago Bulls, Los Angeles Lakers, Minnesota Timberwolves, MLB, NBA, New York Knicks, Utah Jazz
  • YOUR FAVORITE NFL ICE CREAM? TRY PATRIOTS PRALINE

              In a strategy "aimed at forging brand loyalty by
         tapping regional preferences," CA-based Dreyer's Grand Ice
         Cream Inc. is teaming with the NFL to produce a series of
         "football flavors" featuring team colors and logos,
         according to Douglas Robson of the S.F. BUSINESS TIMES.
         Bolstered by its "successful launch" of Pittsburgh Crunch 
         last season, Dreyer's will "unveil" a total of five NFL
         flavors in '97, including Buffalo Blitz, Carolina Panthers
         Chip and Frozen Tundra Chip for the Packers.  Dreyer's uses
         the Edy's brand name in markets east of the Mississippi
         River.  Robson writes that while Dreyer's "gains positive
         exposure with football enthusiasts ... the NFL becomes
         associated with a product predominantly purchased by women
         and enjoyed by all ages."  Robson adds that the alliance
         could account for "up to" 10% of Dreyer's sales in a given
         market (S.F. BUSINESS TIMES, 9/15 issue).
    
    
    
    
    

    Print | Tags: Green Bay Packers, NFL
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