CBS Leads Week 3 NFL Overnight Ratings Debate To Take Big Chunk Of "MNF" Audience GC Going With Nearly 24-Hour Palmer Remembrance Palmer's Death Draws Front-Page Coverage Tennis Channel, Volvo Car Open Agree To Deal Seahawks' Sherman Talks New Players' Tribune Feature Media Notes CBS/NFL Net See Gains For "TNF" Overnight Bayless: ESPN Offered "MNF" Segment To Stay Fox Making Minor Changes For VR CFB Presentation
"MNF" SHOWS SIGNS OF LIFE WITH A 17.4 RATING
Published September 17, 1997
ABC's Eagles-Cowboys "Monday Night Football" game earned a 17.4 national rating, making it the highest-rated game of the season, according to Barry Horn of the DALLAS MORNING NEWS. The game earned a 42.7 in Dallas-Fort Worth and a 37.3 in Philadelphia (DALLAS MORNING NEWS, 9/17). NUMBERS: USA TODAY's Rudy Martzke writes that "despite the big endings" of TNT and "MNF" games, TV ratings "have been mixed." TNT is up 9%, to 8.6, over '96; ABC is down 9%, to 15.3....CBS' "College Football Today," carried in 34 of the 38 large markets, scored "only" a 1.0 overnight. CBS Dir of Media Relations Leslie Anne Wade: "It's going to take time for viewers to realize they can get scores and highlights on our show" (USA TODAY, 9/17)....Sunday's Country Music TV 300 NASCAR Winston Cup Series race at NH Int'l Speedway earned a 3.7 rating on TNN (NASCAR).