SBD/17/Sports Media

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              ABC's Eagles-Cowboys "Monday Night Football" game
         earned a 17.4 national rating, making it the highest-rated
         game of the season, according to Barry Horn of the DALLAS
         MORNING NEWS.  The game earned a 42.7 in Dallas-Fort Worth
         and a 37.3 in Philadelphia (DALLAS MORNING NEWS, 9/17).
              NUMBERS: USA TODAY's Rudy Martzke writes that "despite
         the big endings" of TNT and "MNF" games, TV ratings "have
         been mixed."  TNT is up 9%, to 8.6, over '96; ABC is down
         9%, to 15.3....CBS' "College Football Today," carried in 34
         of the 38 large markets, scored "only" a 1.0 overnight.  CBS
         Dir of Media Relations Leslie Anne Wade: "It's going to take
         time for viewers to realize they can get scores and
         highlights on our show" (USA TODAY, 9/17)....Sunday's
         Country Music TV 300 NASCAR Winston Cup Series race at NH
         Int'l Speedway earned a 3.7 rating on TNN (NASCAR).

    Print | Tags: ABC, CBS, Dallas Cowboys, NASCAR, Philadelphia Eagles, Media, Turner Sports, Viacom, Walt Disney

              Fox Sports Detroit (FSD) made its official launch at
         6:00am today, according to Steve Crowe of the DETROIT FREE
         PRESS.  Fox Sports Net Senior VP Tim Krass said that only
         Detroit's Media One cable customers "were in danger of not
         getting" FSD in time for tonight's Red Wings-Penguins
         exhibition game.  Crowe: "But that's a considerable segment
         -- about 400,000 homes in the metro area."  Krass said talks
         with Media One are ongoing. Comcast, another "major local
         cable company," agreed to terms for carriage on Monday. 
         Crowe adds that "it will be a while before" FSD has a local
         on-air presence beyond games (DETROIT FREE PRESS, 9/17).

    Print | Tags: Comcast-Spectacor, Detroit Red Wings, Pittsburgh Penguins, Media

              TV NEWS: Classic Sports Network has launched on Cox
         Communications systems in the San Diego area, adding 450,000
         new homes to the network (CSN)....ESPN Int'l has acquired
         the exclusive rights to the XXII Men's South American
         Volleyball Championships, and the multi-year deal began with
         the finals of the '97 tournament September 11-14 (ESPN
         Int'l)....HBO Sports will broadcast the Oscar De La Hoya/
         Hector Camacho fight this Friday at 10:00pm ET (HBO).
         ....The Harris Corp. offered the first live broadcast of an
         MLB game in HDTV on Tuesday, and Joel Brinkely writes that
         "viewers gasped" while noting "details that would not have
         been discernible" on a conventional TV (N.Y. TIMES, 9/17). 
              PUBLISHING: In N.Y., Keith Kelly wrote that Miller
         Publishing is "the top contender" to "snag a handful" of
         N.Y. Times magazines, including Tennis, Tennis Buyer's
         Guide, Cruising World, Sailing World, Snow Country and Snow
         Country Business (N.Y. DAILY NEWS, 9/16).  But TENNIS WEEK
         notes that Tennis magazine "is being purchased by Hearst for
         a reported" $20M, and will change its editorial focus to
         "life style" (TENNIS WEEK, 9/18 issue).

    Print | Tags: ESPN, HBO, MLB, Media, Walt Disney
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