SBD/17/Sponsorships Advertising Marketing

OLDSMOBILE TO END LONG RUNNING PGA/DISNEY SPONSORSHIP

          After a 13-year partnership, Oldsmobile announced "it
     will pull away" from its title sponsorship of Disney's
     annual PGA Tour event in Orlando beginning in '98, according
     to Jeff Babineau of the ORLANDO SENTINEL.  Oldsmobile's
     departure from the Walt Disney World/Oldsmobile Classic ends
     one of the PGA Tour's "longest running marriages" between a
     tournament and sponsor.  Only four PGA events feature
     mergers that have lasted longer.  Babineau reports that
     Oldsmobile "is looking to focus more of its corporate
     efforts on amateurs and gross-roots golf than on the
     professional game."   Oldsmobile also announced it will move
     the finals of its "popular" Oldsmobile Scramble to Las Vegas
     beginning in '98 (ORLANDO SENTINEL, 9/17).

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Related Topics:

General Motors, PGA Tour, Walt Disney

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