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SBD/17/Sponsorships Advertising Marketing
OLDSMOBILE TO END LONG RUNNING PGA/DISNEY SPONSORSHIP
Published September 17, 1997
After a 13-year partnership, Oldsmobile announced "it will pull away" from its title sponsorship of Disney's annual PGA Tour event in Orlando beginning in '98, according to Jeff Babineau of the ORLANDO SENTINEL. Oldsmobile's departure from the Walt Disney World/Oldsmobile Classic ends one of the PGA Tour's "longest running marriages" between a tournament and sponsor. Only four PGA events feature mergers that have lasted longer. Babineau reports that Oldsmobile "is looking to focus more of its corporate efforts on amateurs and gross-roots golf than on the professional game." Oldsmobile also announced it will move the finals of its "popular" Oldsmobile Scramble to Las Vegas beginning in '98 (ORLANDO SENTINEL, 9/17).