Nike Uses Davis For ASG Weekend "Equality" Ads Nike Launches Equality Initiative Nike, Adidas Battling For British Soccer Teens Nike Shifts Approach To Sponsorship As NBA Evolves Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear Nike Makes Batch Of LeBron 14's For Early Release Recent Tennis Trend Has Opponents Dressing Alike Nike Gets Diverse For Latest Kyrie Shoe RBC Doesn't Renew Deal With Jason Day
SBD/17/Sponsorships Advertising Marketing
NIKE PUTTING TENNIS LINE ON HOLD IN LIGHT OF TIGER'S SUCCESS
Published September 17, 1997
As recently as four months ago, Nike was giving "serious thought" to developing its own line of tennis racquets, according to Dick Squires of TENNIS WEEK. But contrary to rumors that had it acquiring Wilson or Prince in entering the racquet business, Squires writes Nike's plan was to "research and develop their own unique frames." However, those plans were "put on hold" after the success of Tiger Woods, and Nike's tennis interest was put to the side "for at least two years." But Nike's recent hiring of former Prince and Head racquet marketeer Ian Arthur has "once again" fueled rumors that Nike may be getting into the tennis business (TENNIS WEEK, 9/18 issue). DON'T LEAVE HOME WITHOUT IT: Nike has begun issuing wallet-sized Code of Conduct cards in the native languages of its contract factory workers and managers in Asia. Over 100,000 Nike workers will receive cards featuring health and safety tips in 11 languages. Nike says the cards "represent one of the first key initiatives [it] has implemented in response to recommendations" by former UN Ambassador Andrew Young in his GoodWorks report from earlier this year (Nike). AIR REECE: Nike will begin distribution of Gabrielle Reece's new shoe, the Air Zoom GRII, beginning October 1. Suggested retail price is $115 (Nike).