SB Media Day Moves To Primetime Delta, Sounders Renew Partnership L.A. Approves Contract For Olympics Bid MLB To Hold Draft On June 9 "Concussion" Trailer Still Has People Talking Lynch Hawks Skittles On Evine Live Packers WRs To Endorse Associated Bank Churchill Downs Upgrading Premium Seating ESPN Licenses X Games Oslo For February Braves Assure Fans Of New Ballpark Safety
SBD/17/Sponsorships Advertising Marketing
MILLER BREWING COMPANY SIGNS NEW DEAL AT COLONIAL DOWNS
Published September 17, 1997
Miller Brewing Co. has signed a three-year deal to become the official sponsor and exclusive beer sponsor of the Colonial Downs Racetrack in New Kent, VA. Miller will receive TV advertising within the facility and at VA OTB sites as well as receive in-stadium signage (THE DAILY).