Steelers' Villanueva Stars In Ad For USAA Octagon Formally Announces Rebrand HBO Moving Production Of "Ballers"? Mercedes-Benz Stadium Adds Scana As Partner Bevacqua Enthused By Response For Ryder Cup NHL Reportedly Set To Launch In-Arena App Chris Evert Places Boca Raton Estate On Market Syracuse Wrapping Up MetLife Stadium Deal LA 2024 Bid Gets $250M Guarantee From State Concerts Expected To Boost U.S. Grand Prix Crowds
SBD/17/Sponsorships Advertising Marketing
MILLER BREWING COMPANY SIGNS NEW DEAL AT COLONIAL DOWNS
Published September 17, 1997
Miller Brewing Co. has signed a three-year deal to become the official sponsor and exclusive beer sponsor of the Colonial Downs Racetrack in New Kent, VA. Miller will receive TV advertising within the facility and at VA OTB sites as well as receive in-stadium signage (THE DAILY).