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SBD/17/Sponsorships Advertising Marketing
MILLER BREWING COMPANY SIGNS NEW DEAL AT COLONIAL DOWNS
Published September 17, 1997
Miller Brewing Co. has signed a three-year deal to become the official sponsor and exclusive beer sponsor of the Colonial Downs Racetrack in New Kent, VA. Miller will receive TV advertising within the facility and at VA OTB sites as well as receive in-stadium signage (THE DAILY).