Redskins Still Silent On Cooley's Comments Former NFLPA Exec Dir Ed Garvey Passes Away Video Views Around Swimsuit Issue Up Big NFL Optimistic On Expanded Mexico Presence Podcast With SB Committee Chair Ric Campo NBC Criticized For Airing Avalanche-Sabres Raiders Securing Bank Financing For Vegas Stadium? Most Dolphins Season-Ticket Prices Will Not Change Lions Want To Host Another Super Bowl Redskins Analyst: Is McCloughan Drinking Again?
SBD/17/Sponsorships Advertising Marketing
Published September 17, 1997
DEALS: Visa USA and USA Hockey officially announced a partnership for the '98 Olympics that offers Visa category exclusivity and establishes Visa as the "Preferred Card" of the U.S. Olympic Ice Hockey team through the 2002 Olympics in Salt Lake City (Visa). (SEE THE DAILY, 9/3/97, FOR MORE). NFL: NBC "has only one minute" of fourth-quarter ad time left for Super Bowl XXXII, according to USA TODAY's Dottie Enrico. Enrico also notes that pre-game ad time "just before kick-off" is going for the "premium price" of $600,000 to $700,000 per 30-second spot (USA TODAY, 9/17). GENERAL: ProServ has relocated its offices from VA to DC. It is now located at 1620 L St. NW (WASHINGTON BUSINESS JOURNAL, 9/15 issue)....Sports Illustrated has made its first foray into trading cards, choosing Fleer for its '97 SI World Series Fever baseball cards (Fleer).