City Of Oakland Faces Tough Raiders Decision Brady, Goodell Ordered To Appear In Court ESPN Won't Continue Airing French Open Seau's Daughter Allowed To Speak At HOF NBCU Marking Year-Out Date From Rio Browns' Haslam Endorses Coach, GM 49ers Continue To Have Sod Issues At Levi's Stadium NFLPA Planning To File Special Injunction In Brady Case Dez Bryant Praises Roc Nation's Mentorship Jax Mayor Wants Financial Assurance For Shipyards
SBD/17/Sponsorships Advertising Marketing
Published September 17, 1997
DEALS: Visa USA and USA Hockey officially announced a partnership for the '98 Olympics that offers Visa category exclusivity and establishes Visa as the "Preferred Card" of the U.S. Olympic Ice Hockey team through the 2002 Olympics in Salt Lake City (Visa). (SEE THE DAILY, 9/3/97, FOR MORE). NFL: NBC "has only one minute" of fourth-quarter ad time left for Super Bowl XXXII, according to USA TODAY's Dottie Enrico. Enrico also notes that pre-game ad time "just before kick-off" is going for the "premium price" of $600,000 to $700,000 per 30-second spot (USA TODAY, 9/17). GENERAL: ProServ has relocated its offices from VA to DC. It is now located at 1620 L St. NW (WASHINGTON BUSINESS JOURNAL, 9/15 issue)....Sports Illustrated has made its first foray into trading cards, choosing Fleer for its '97 SI World Series Fever baseball cards (Fleer).