SBD/17/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          DEALS: Visa USA and USA Hockey officially announced a
     partnership for the '98 Olympics that offers Visa category
     exclusivity and establishes Visa as the "Preferred Card" of
     the U.S. Olympic Ice Hockey team through the 2002 Olympics
     in Salt Lake City (Visa). (SEE THE DAILY, 9/3/97, FOR MORE).
          NFL: NBC "has only one minute" of fourth-quarter ad
     time left for Super Bowl XXXII, according to USA TODAY's
     Dottie Enrico.  Enrico also notes that pre-game ad time
     "just before kick-off" is going for the "premium price" of
     $600,000 to $700,000 per 30-second spot (USA TODAY, 9/17).
          GENERAL: ProServ has relocated its offices from VA to
     DC.  It is now located at 1620 L St. NW (WASHINGTON BUSINESS
     JOURNAL, 9/15 issue)....Sports Illustrated has made its
     first foray into trading cards, choosing Fleer for its '97
     SI World Series Fever baseball cards (Fleer).



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