Goodell Addresses NFL's Domestic Violence Policy CBS Leads NFL Week 7 Overnights NFL Owners Agree Not To Extend Ticketing Deals Microsoft Attempts To Improve NFL Tablet's Reputation NFL Pregame Shows Cover Josh Brown NFL Reopens Investigation Into Giants' Josh Brown CBS/NFL Net See Sharp Drop For "TNF" Roger Goodell Addresses Dip In NFL Ratings MillerCoors Brings Back '80s Madden Ad Google OTT May Have CBS' NFL Games
SBD/17/Sponsorships Advertising Marketing
Published September 17, 1997
DEALS: Visa USA and USA Hockey officially announced a partnership for the '98 Olympics that offers Visa category exclusivity and establishes Visa as the "Preferred Card" of the U.S. Olympic Ice Hockey team through the 2002 Olympics in Salt Lake City (Visa). (SEE THE DAILY, 9/3/97, FOR MORE). NFL: NBC "has only one minute" of fourth-quarter ad time left for Super Bowl XXXII, according to USA TODAY's Dottie Enrico. Enrico also notes that pre-game ad time "just before kick-off" is going for the "premium price" of $600,000 to $700,000 per 30-second spot (USA TODAY, 9/17). GENERAL: ProServ has relocated its offices from VA to DC. It is now located at 1620 L St. NW (WASHINGTON BUSINESS JOURNAL, 9/15 issue)....Sports Illustrated has made its first foray into trading cards, choosing Fleer for its '97 SI World Series Fever baseball cards (Fleer).