Four Big Tech Companies Bidding For NFL's "TNF" Goodell Follows Up On Changes To NFL Games Redskins Casting Wide Net In GM Search Skins Look For Ways To Avoid Color Rush Unis Raiders' Vegas Stadium Financing Remains Complicated NFL Planning On Centralized Replay NFL Source: Raiders Have Enough Vegas Votes NFL Working To Reduce Number Of TV Breaks Sources: Raiders' Relocation Fee Between $325-375M Bills Purchase Property To Construct Practice Field
SBD/17/Sponsorships Advertising Marketing
Published September 17, 1997
DEALS: Visa USA and USA Hockey officially announced a partnership for the '98 Olympics that offers Visa category exclusivity and establishes Visa as the "Preferred Card" of the U.S. Olympic Ice Hockey team through the 2002 Olympics in Salt Lake City (Visa). (SEE THE DAILY, 9/3/97, FOR MORE). NFL: NBC "has only one minute" of fourth-quarter ad time left for Super Bowl XXXII, according to USA TODAY's Dottie Enrico. Enrico also notes that pre-game ad time "just before kick-off" is going for the "premium price" of $600,000 to $700,000 per 30-second spot (USA TODAY, 9/17). GENERAL: ProServ has relocated its offices from VA to DC. It is now located at 1620 L St. NW (WASHINGTON BUSINESS JOURNAL, 9/15 issue)....Sports Illustrated has made its first foray into trading cards, choosing Fleer for its '97 SI World Series Fever baseball cards (Fleer).