McClusky Leaving Wired To Go Back To SI NFL Forms New Chairmen's Committee Atallah Brushes Off Norman's NFLPA Criticism Lazarus Says Rio A Financial Success For NBC Fox, SI Reach Digital Content Partnership Mara Defends Giants' Decision To Re-Sign Brown Arians, Elway Added To Competition Committee Josh Norman Critical Of Goodell, De Smith Salt Lake City Leads Rio Ratings NBC Touts Digital Presence From Rio
SBD/17/Sponsorships Advertising Marketing
Published September 17, 1997
DEALS: Visa USA and USA Hockey officially announced a partnership for the '98 Olympics that offers Visa category exclusivity and establishes Visa as the "Preferred Card" of the U.S. Olympic Ice Hockey team through the 2002 Olympics in Salt Lake City (Visa). (SEE THE DAILY, 9/3/97, FOR MORE). NFL: NBC "has only one minute" of fourth-quarter ad time left for Super Bowl XXXII, according to USA TODAY's Dottie Enrico. Enrico also notes that pre-game ad time "just before kick-off" is going for the "premium price" of $600,000 to $700,000 per 30-second spot (USA TODAY, 9/17). GENERAL: ProServ has relocated its offices from VA to DC. It is now located at 1620 L St. NW (WASHINGTON BUSINESS JOURNAL, 9/15 issue)....Sports Illustrated has made its first foray into trading cards, choosing Fleer for its '97 SI World Series Fever baseball cards (Fleer).