Harbaugh Is Critical On Number Of Preseason Games Could College Success Lead To NFL In Australia? Colts Announcers Make Several Missteps NFL Cites Lack Of Cooperation In Brown Case Mets Shift Promotional Philosophy Kendrick To Blame For D-backs' Struggles? Adelson Willing To Spend $650M On Vegas Stadium Domain Registration Hints At Vegas NHL Team Name NFL Forms New Chairmen's Committee Coyotes Keep Collecting Dead Contracts
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LEAGUES TARGET WOMEN INITIATIVES IN WAKE OF WNBA
Published September 17, 1997
The current women's initiatives "on the boards" by different leagues are examined by Terry Lefton of BRANDWEEK. The NFL will get its licensed apparel "back on the pro golf links" with the LPGA's Danielle Ammaccapani, who will wear licensed togs from NC-based Moretz during next week's FieldCrest Cannon Classic. She will also make in-store appearances with a NFL Panthers player. MLB "will test female-targeted" licensed products from Gear, Legends and Antigua this postseason, followed by a larger spring push and a Mother's Day promo with JCPenney, while the NHL "is piecing together" a holiday gift guide promo in one Canadian and seven U.S. markets (BRANDWEEK, 9/15).