Panel Wants To Reduce Funding For Vegas Stadium NHL Prospects Coming From Warm-Weather Cities Predators' Freeman Sues Team, Fellow Owner Foley Shifts Focus To Hockey Operations Falcons' McKay Confirms $200M Changes To Stadium NHL Announces Las Vegas As Expansion Team NFL, NFLPA Partner With Cirque Du Soleil Four-Part Series Looks At NHL Concussions Can Las Vegas Sustain Long-Term Success? Foley Becomes Public Figure After Vegas Approval
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LEAGUES TARGET WOMEN INITIATIVES IN WAKE OF WNBA
Published September 17, 1997
The current women's initiatives "on the boards" by different leagues are examined by Terry Lefton of BRANDWEEK. The NFL will get its licensed apparel "back on the pro golf links" with the LPGA's Danielle Ammaccapani, who will wear licensed togs from NC-based Moretz during next week's FieldCrest Cannon Classic. She will also make in-store appearances with a NFL Panthers player. MLB "will test female-targeted" licensed products from Gear, Legends and Antigua this postseason, followed by a larger spring push and a Mother's Day promo with JCPenney, while the NHL "is piecing together" a holiday gift guide promo in one Canadian and seven U.S. markets (BRANDWEEK, 9/15).