SBD/17/Sponsorships Advertising Marketing

LEAGUES TARGET WOMEN INITIATIVES IN WAKE OF WNBA

          The current women's initiatives "on the boards" by
     different leagues are examined by Terry Lefton of BRANDWEEK.
     The NFL will get its licensed apparel "back on the pro golf
     links" with the LPGA's Danielle Ammaccapani, who will wear
     licensed togs from NC-based Moretz during next week's
     FieldCrest Cannon Classic.  She will also make in-store
     appearances with a NFL Panthers player.  MLB "will test
     female-targeted" licensed products from Gear, Legends and
     Antigua this postseason, followed by a larger spring push
     and a Mother's Day promo with JCPenney, while the NHL "is
     piecing together" a holiday gift guide promo in one Canadian
     and seven U.S. markets (BRANDWEEK, 9/15).

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Carolina Panthers, LPGA, MLB, NFL, NHL

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