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SBD/17/Sponsorships Advertising Marketing
LEAGUES TARGET WOMEN INITIATIVES IN WAKE OF WNBA
Published September 17, 1997
The current women's initiatives "on the boards" by different leagues are examined by Terry Lefton of BRANDWEEK. The NFL will get its licensed apparel "back on the pro golf links" with the LPGA's Danielle Ammaccapani, who will wear licensed togs from NC-based Moretz during next week's FieldCrest Cannon Classic. She will also make in-store appearances with a NFL Panthers player. MLB "will test female-targeted" licensed products from Gear, Legends and Antigua this postseason, followed by a larger spring push and a Mother's Day promo with JCPenney, while the NHL "is piecing together" a holiday gift guide promo in one Canadian and seven U.S. markets (BRANDWEEK, 9/15).