Peterson Opens Up Following NFL Suspension MLB Fires Back Against MASN In Court Battle Royals Owner Shares Offseason Insights MLB Approves Five-Year Manfred Deal Rogers Defends NHL GamePlus Exclusivity NHL Calls For Dismissal Of Concussion Suit Cuomo: "Impractical" To Play Game In Buffalo Browns Ink TV Deal With Local ABC Affiliate NFL's Jeff Pash Addresses Peterson Suspension Vikings Ready To Move On Without Peterson
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LEAGUES TARGET WOMEN INITIATIVES IN WAKE OF WNBA
Published September 17, 1997
The current women's initiatives "on the boards" by different leagues are examined by Terry Lefton of BRANDWEEK. The NFL will get its licensed apparel "back on the pro golf links" with the LPGA's Danielle Ammaccapani, who will wear licensed togs from NC-based Moretz during next week's FieldCrest Cannon Classic. She will also make in-store appearances with a NFL Panthers player. MLB "will test female-targeted" licensed products from Gear, Legends and Antigua this postseason, followed by a larger spring push and a Mother's Day promo with JCPenney, while the NHL "is piecing together" a holiday gift guide promo in one Canadian and seven U.S. markets (BRANDWEEK, 9/15).