NFL Owners Caught Off Guard By Leiweke Hiring Bills' Brandon Replaces Black As Sabres President NFL's New Air Policy Could Work In Brady's Favor NFL Continues European Branding Efforts Social Studies: Twins President Dave St. Peter NHL Faces Several Off-Ice Incidents This Summer End Coming For Tigers' Big-Spending Era? Tod Leiweke To Become NFL COO Coyotes, Suns Discussed Sharing New Arena Steelers Likely To Submit Super Bowl Bid
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LEAGUES TARGET WOMEN INITIATIVES IN WAKE OF WNBA
Published September 17, 1997
The current women's initiatives "on the boards" by different leagues are examined by Terry Lefton of BRANDWEEK. The NFL will get its licensed apparel "back on the pro golf links" with the LPGA's Danielle Ammaccapani, who will wear licensed togs from NC-based Moretz during next week's FieldCrest Cannon Classic. She will also make in-store appearances with a NFL Panthers player. MLB "will test female-targeted" licensed products from Gear, Legends and Antigua this postseason, followed by a larger spring push and a Mother's Day promo with JCPenney, while the NHL "is piecing together" a holiday gift guide promo in one Canadian and seven U.S. markets (BRANDWEEK, 9/15).