IMS Continues NASCAR Attendance Battle Large Crowd Turns Out For Baseball HOF Inducation Smith Apologizes For Domestic Violence Comments LPGA Deems Inaugural Int'l Crown A Success TWC, SEC Net Reach Carriage Deal F1 Race In New Jersey Delayed Again Former Coaches Joining CFB Telecasts Int'l Crown Organizers Bullish On First Event Officials Confident In Safer U.S. Open Of Surfing ESPN Airing Special On Seahawks Training Camp
Upcoming Conferences and Events
ESPN STORE MOVES INTO CROWDED "RETAIL-TAINMENT" ARENA
Published September 17, 1997
CNBC's Jerry Cobb reported live yesterday from the grand opening of the first ESPN - The Store in Glendale, CA. Cobb: "Disney calls it a possible prototype, but judging from the fanfare of Tuesday's opening, there's nothing tentative about ESPN - The Store." Disney Stores President Tom Heymann: "We're looking to get everybody of all ages; sports fans from the youngest to the oldest, both men and women, and we have products that really appeal to everybody" ("Business Tonight," 9/16). In L.A., George White wrote that the store is the "latest player in an increasingly crowded 'retail-tainment' arena," that includes other chain stores from Disney, Warner Bros., Viacom and the Discovery Channel. Disney CEO Michael Eisner: "[T]he entertainment store is a risky concept. This (venture) is not a shoo-in." White wrote that "the continuing spread" of such stores "could lead to problems," such as price-cutting. White also added that "the novelty may wear off." ESPN's store will offer company logoed merchandised, clothing/collectibles, and sporting equipment, such as mountain bikes and skateboards with the X-Games brand name (L.A. TIMES, 9/16).