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  • ESPN STORE MOVES INTO CROWDED "RETAIL-TAINMENT" ARENA

              CNBC's Jerry Cobb reported live yesterday from the
         grand opening of the first ESPN - The Store in Glendale, CA.
         Cobb: "Disney calls it a possible prototype, but judging
         from the fanfare of Tuesday's opening, there's nothing
         tentative about ESPN - The Store."  Disney Stores President
         Tom Heymann: "We're looking to get everybody of all ages;
         sports fans from the youngest to the oldest, both men and
         women, and we have products that really appeal to everybody"
         ("Business Tonight," 9/16).  In L.A., George White wrote
         that the store is the "latest player in an increasingly
         crowded 'retail-tainment' arena," that includes other chain
         stores from Disney, Warner Bros., Viacom and the Discovery
         Channel.  Disney CEO Michael Eisner: "[T]he entertainment
         store is a risky concept.  This (venture) is not a shoo-in." 
         White wrote that "the continuing spread" of such stores
         "could lead to problems," such as price-cutting.  White also
         added that "the novelty may wear off."  ESPN's store will
         offer company logoed merchandised, clothing/collectibles,
         and sporting equipment, such as mountain bikes and
         skateboards with the X-Games brand name (L.A. TIMES, 9/16).
    
    

    Print | Tags: ESPN, Events and Attractions, Time Warner, Viacom, Walt Disney
  • ESPN TO ROLL OUT BEACH HOCKEY; WINTER X GAMES TO COLORADO

              ESPN and ESPN2 will broadcast the new Pro Beach Hockey
         series beginning June 1, 1998, and will broadcast 26 one-
         hour original telecasts during the first year of a three
         year commitment.  The initial Pro Beach Hockey season will
         feature 35 game tournament taped weekends from Huntington
         Beach, CA, May 2-24, and the broadcast schedule includes re-
         airs on ESPN2 bringing exposure to a total of 81 telecasts
         during the first season (ESPN).
              X MARKS THE SPOT: ESPN has selected Crested Butte
         Mountain Resort in Colorado as the host site for the 1998
         ESPN Winter X Games, January 15-18.  Last year's Games were
         held at Snow Summit Resort in Big Bear Lake, Calif (ESPN).
    
    

    Print | Tags: ESPN, Events and Attractions, Walt Disney
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