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Published September 16, 1997
RATINGS: TNT's Jets-Patriots game on Sunday night earned a 9.2 rating, making it the 8th-highest rated game in network history. It was watched by an estimated 6.7 million households, which would be the third most in network history (THE DAILY). The game's simulcast on N.Y.'s WPIX-TV earned a 12.3 rating, the highest since a '94 Giants-Cards game that earned a 15.2 (N.Y. TIMES, 9/16). In Boston, WLVI-TV earned a 27.7 rating for its simulcast of the game. With TNT's 14.1 rating, the game earned a 41.8 in Boston, a record for a regular-season game (BOSTON GLOBE, 9/16). RADIO: In N.Y., Bob Raissman writes that MLB's national radio deal will be moving from CBS Radio to ESPN Radio for a reported purchase price of $40M (N.Y. DAILY NEWS, 9/16). TV/VIDEO: The first live HDTV broadcast of an MLB game will take place today with the Indians-Orioles. The Harris Corporation will show the game on digital TV equipment at Washington, DC's National Press Club (MLB)....BRANDWEEK reports that MLB "is considering a divorce" from Phoenix Communications, its video production house and video library, which handles "This Week in Baseball" and other league productions (BRANDWEEK, 9/15 issue). PROFILES: In the AMERICAN JOURNALISM REVIEW, Mark Lisheron writes a career profile of Keith Olbermann. Olbermann: "I have never mistaken myself for Coca-Cola or Pepsi. I'm birch beer or ginger ale or Dr. Pepper. If you want what's in the middle you don't hire someone like Keith Olbermann (AJR, 9/97 issue)....Polly Perkins, the new president of Petersen Publishing's Sport magazine group is profiled by Ylonda Gault of CRAIN'S N.Y. BUSINESS. Industry "insiders" say that Perkins "has a fighting chance" to make Sport "a big hit" (CRAIN'S N.Y. BUSINESS, 9/15 issue).