FOX SPORTS DETROIT YET TO LINK WITH TWO MAJOR OPERATORS
Published September 16, 1997
Fox Sports Detroit (FSD) "hasn't come to terms" with two "major" cable operators, Media One and Comcast, according to Bev Eckman of the DETROIT NEWS. Media One "charges" that FSD has raised fees "drastically," while FSD execs contend that its phone calls to negotiate "are not being returned." Media One's Bill Black: "Fox overpaid the state's hottest sports team (the Red Wings) to buy a way into the market, and they would like to see their excessive costs put on the backs of our customers." Black would not say what FSD is charging for carriage. Fox VP/Media Relations Vince Wladika said that FSD "has agreements with more than 30 cable systems totaling 1 million households, and everyone thinks [FSD] is a good channel and a good value." FSD is in talks with Comcast (DETROIT NEWS, 9/16). FOX DETROIT, DIRECT: DIRECTV will offer FSD as part of its programming lineup (DIRECTV)....FSD's promo campaign, with the tagline, "Home Teams. Fox Attitude," features outdoor, print, radio and TV ads in the Detroit market and includes Grant Hill and Steve Yzerman (FSD)....CA-based WorldLink will expand its relationship with Fox Sports Net beginning October 1 where WorldLink, the exclusive infomercial sales reps for FSN affils, become the exclusive direct response spot sales reps and will add infomercial and direct response spot sales for FSD (WorldLink).