SBD/16/Sports Media

FOX SPORTS DETROIT YET TO LINK WITH TWO MAJOR OPERATORS

          Fox Sports Detroit (FSD) "hasn't come to terms" with
     two "major" cable operators, Media One and Comcast,
     according to Bev Eckman of the DETROIT NEWS.  Media One
     "charges" that FSD has raised fees "drastically," while FSD
     execs contend that its phone calls to negotiate "are not
     being returned."  Media One's Bill Black: "Fox overpaid the
     state's hottest sports team (the Red Wings) to buy a way
     into the market, and they would like to see their excessive
     costs put on the backs of our customers."  Black would not
     say what FSD is charging for carriage.  Fox VP/Media
     Relations Vince Wladika said that FSD "has agreements with
     more than 30 cable systems totaling 1 million households,
     and everyone thinks [FSD] is a good channel and a good
     value."  FSD is in talks with Comcast (DETROIT NEWS, 9/16).
          FOX DETROIT, DIRECT: DIRECTV will offer FSD as part of
     its programming lineup (DIRECTV)....FSD's promo campaign,
     with the tagline, "Home Teams. Fox Attitude," features
     outdoor, print, radio and TV ads in the Detroit market and 
     includes Grant Hill and Steve Yzerman (FSD)....CA-based
     WorldLink will expand its relationship with Fox Sports Net
     beginning October 1 where WorldLink, the exclusive
     infomercial sales reps for FSN affils, become the exclusive
     direct response spot sales reps and will add infomercial and
     direct response spot sales for FSD (WorldLink).
          
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