SBD/16/Sports Media

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              Fox Sports Detroit (FSD) "hasn't come to terms" with
         two "major" cable operators, Media One and Comcast,
         according to Bev Eckman of the DETROIT NEWS.  Media One
         "charges" that FSD has raised fees "drastically," while FSD
         execs contend that its phone calls to negotiate "are not
         being returned."  Media One's Bill Black: "Fox overpaid the
         state's hottest sports team (the Red Wings) to buy a way
         into the market, and they would like to see their excessive
         costs put on the backs of our customers."  Black would not
         say what FSD is charging for carriage.  Fox VP/Media
         Relations Vince Wladika said that FSD "has agreements with
         more than 30 cable systems totaling 1 million households,
         and everyone thinks [FSD] is a good channel and a good
         value."  FSD is in talks with Comcast (DETROIT NEWS, 9/16).
              FOX DETROIT, DIRECT: DIRECTV will offer FSD as part of
         its programming lineup (DIRECTV)....FSD's promo campaign,
         with the tagline, "Home Teams. Fox Attitude," features
         outdoor, print, radio and TV ads in the Detroit market and 
         includes Grant Hill and Steve Yzerman (FSD)....CA-based
         WorldLink will expand its relationship with Fox Sports Net
         beginning October 1 where WorldLink, the exclusive
         infomercial sales reps for FSN affils, become the exclusive
         direct response spot sales reps and will add infomercial and
         direct response spot sales for FSD (WorldLink).

    Print | Tags: Comcast-Spectacor, Detroit Red Wings, DirecTV, Media

              RATINGS: TNT's Jets-Patriots game on Sunday night
         earned a 9.2 rating, making it the 8th-highest rated game in
         network history.  It was watched by an estimated 6.7 million
         households, which would be the third most in network history
         (THE DAILY).  The game's simulcast on N.Y.'s WPIX-TV earned
         a 12.3 rating, the highest since a '94 Giants-Cards game
         that earned a 15.2 (N.Y. TIMES, 9/16).  In Boston, WLVI-TV
         earned a 27.7 rating for its simulcast of the game.  With
         TNT's 14.1 rating, the game earned a 41.8 in Boston, a
         record for a regular-season game (BOSTON GLOBE, 9/16).
              RADIO: In N.Y., Bob Raissman writes that MLB's national
         radio deal will be moving from CBS Radio to ESPN Radio for a
         reported purchase price of $40M (N.Y. DAILY NEWS, 9/16).
              TV/VIDEO: The first live HDTV broadcast of an MLB game
         will take place today with the Indians-Orioles.  The Harris
         Corporation will show the game on digital TV equipment at
         Washington, DC's National Press Club (MLB)....BRANDWEEK
         reports that MLB "is considering a divorce" from Phoenix
         Communications, its video production house and video
         library, which handles "This Week in Baseball" and other
         league productions (BRANDWEEK, 9/15 issue). 
         Lisheron writes a career profile of Keith Olbermann.
         Olbermann: "I have never mistaken myself for Coca-Cola or
         Pepsi.  I'm birch beer or ginger ale or Dr. Pepper.  If you
         want what's in the middle you don't hire someone like Keith
         Olbermann (AJR, 9/97 issue)....Polly Perkins, the new
         president of Petersen Publishing's Sport magazine group is
         profiled by Ylonda Gault of CRAIN'S N.Y. BUSINESS.  Industry 
         "insiders" say that Perkins "has a fighting chance" to make
         Sport "a big hit" (CRAIN'S N.Y. BUSINESS, 9/15 issue). 

    Print | Tags: Baltimore Orioles, CBS, Cleveland Indians, Coca-Cola, Dr Pepper Snapple Group, ESPN, MLB, New England Patriots, New York Jets, PepsiCo, Media, Turner Sports, Viacom, Walt Disney

              Hurricanes GM Jim Rutherford said that the team could
         announce a TV deal this week that will put 25 to 30 games on
         three networks during the '97-98 season, according to Scott
         Michaux of the Greensboro NEWS & RECORD.  Games will be seen
         on Fox SportsSouth, HTS and Capital Broadcasting.  The NEWS
         & RECORD'S Michaux adds that the package "is far smaller"
         than had been desired (Greensboro NEWS & RECORD, 9/16).
              NEWS & NOTES: The Lightning has added WLVU-FM to the
         SportsChannel Radio/Lightning Network for the '97-98 season
         (Lightning)....Entercom Communications "landed" the Royals'
         radio broadcast rights and its local station, KMBZ-AM, will
         be the team's flagship in '98 (K.C. STAR, 9/13).

    Print | Tags: Carolina Hurricanes, Comcast-Spectacor, Kansas City Royals, Media, Tampa Bay Lightning
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