Anniversary: Noteworthy Nike Ads LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Nike, Adidas Going Camouflage Under Armour Shuffles Management Converse Hires MediaVest As Ad Agency Nike Stalled On World HQ Construction Oregon To Wear Pink Nike Helmets Converse Conducting Media Agency Review
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MIRAMAX OPTS FOR FULL RELEASE OF MOORE'S "THE BIG ONE"
Published September 16, 1997
Michael Moore's latest documentary, "The Big One," which examines the corporate policies of Nike and features CEO Phil Knight, will be distributed by Miramax Films early next year, according to William Holstein of U.S. NEWS & WORLD REPORT. Holstein writes that a "starring role in a movie by one of the nation's leading corporate critics is the last thing that Knight needs right now" and "the anti- Nike movement appears to be broadening." Holstein: "There's no hard proof that any of the controversies has actually hurt Nike sales. But all is not well in the marketplace. ... Nike headquarters has turned more than a little embattled." A new Penny Hardaway shoe "has provoked complaints that Nike is exploiting inner-city youths," and a "Give Back Your Sneakers" protest is scheduled for September 27 at NikeTown in New York. In addition, Nike sales were "flat" this summer, and the company "is not performing as well as it was last year" (U.S. NEWS & WORLD REPORT, 9/22). YOUNG'S REPORT CRITICIZED: In the NEW REPUBLIC, Stephen Glass examined the report by GoodWorks' Andrew Young in a review of the company's international code of conduct. Glass wrote that Nike was GoodWorks's "first big client, its first chance to send corporate America evidence" that it did "good work," but "if the Nike report was 'classic Andy Young,' it was also a classic sham, marred not just by shoddy methodology but by frequent misrepresentations." Glass added the report "lists consultants who were never consulted and includes photos of" union reps who "were not union officials." Young "deliberately avoided the most obvious and controversial question -- whether Nike paid its employees fair wages -- and, when gathering testimony" relied exclusively on Nike translators. Regarding contentions that GoodWorks listed consultants who were never spoken to, GoodWorks spokesperson Logan Ide "insists" the group was not trying to create a false impression. Ide: "It surprises me that people will say that. The heading only says we spoke with them. Sometimes it just may have been very, very briefly" (NEW REPUBLIC, 9/8). PHIL CHIMES IN: In N.Y., Phil Mushnick noted Nike's PR challenges and the launch of the new Jordan subsidiary line: "Human-rights activists, here and abroad, have long implored Nike and [Michael] Jordan to show even a modicum of social responsibility. But Jordan just shrugs" (N.Y. POST, 9/14).