PGA Tour Working To Enhance Viewing Experience Honda Classic Adds New Legends Club Nike Uses Davis For ASG Weekend "Equality" Ads Nike Launches Equality Initiative Senior Golf Event Could Move On From Allianz Phoenix Open Looks To Spread Out Experience Phoenix Open Once Again Breaks Attendance Record Woods' PGA Tour Return Creating Buzz Farmers Insurance's Financial Outlook Brightening Nike, Adidas Battling For British Soccer Teens
SBD/16/Sponsorships Advertising Marketing
IS TIGER WOODS LOOKING TO GO GAMING IN NEXT DEAL?
Published September 16, 1997
The next "big contract" on Tiger Woods' horizon "could be with an electronic game company," according to the "Bunker to Bunker" column in GOLFWORLD. Software industry sources tell GOLFWORLD "bidding" for Woods' endorsement "has escalated to record proportions for the industry." MSNBC.com reported that Microsoft, Sony and Sega say that they are "no longer in the running" for Woods, and CA-based EA Sports "seems to be leading." A GOLFWORLD industry source values the deal at $15M (GOLFWORLD, 9/12). ENDORSEMENT SKINNY: GOLFWEEK's "Forecaddie" reports on the PGA's endorsement picture, noting that Phil Mickelson's "service isn't as hot as advertised," as he doesn't wear a hat or visor, "which limits any club company's TV time. ... [don't] be surprised if he re-signs with Yonex." In other news, Callaway "is said to be wooing" Fred Couples, "whom insiders say isn't happy about the way things are going at Lynx." "Forecaddie" concludes with talk that the "next to join Team Nike" might be Arnold Palmer (GOLFWEEK, 9/13).