IS TIGER WOODS LOOKING TO GO GAMING IN NEXT DEAL?

          The next "big contract" on Tiger Woods' horizon "could
     be with an electronic game company," according to the
     "Bunker to Bunker" column in GOLFWORLD.  Software industry
     sources tell GOLFWORLD "bidding" for Woods' endorsement "has
     escalated to record proportions for the industry." 
     MSNBC.com reported that Microsoft, Sony and Sega say that
     they are "no longer in the running" for Woods, and CA-based
     EA Sports "seems to be leading."  A GOLFWORLD industry
     source values the deal at $15M (GOLFWORLD, 9/12).
          ENDORSEMENT SKINNY: GOLFWEEK's "Forecaddie" reports on
     the PGA's endorsement picture, noting that Phil Mickelson's
     "service isn't as hot as advertised," as he doesn't wear a
     hat or visor, "which limits any club company's TV time. ... 
     [don't] be surprised if he re-signs with Yonex."  In other
     news, Callaway "is said to be wooing" Fred Couples, "whom
     insiders say isn't happy about the way things are going at
     Lynx."  "Forecaddie" concludes with talk that the "next to
     join Team Nike" might be Arnold Palmer (GOLFWEEK, 9/13).