SBD/16/Franchises

MEDIA OWNERSHIP OF SPORTS; TURNER SAYS HE'S NO FALCONER

          Media companies' ownership of sports teams is examined
     by Grover, Barrett et al. in BUSINESS WEEK.  While 52 public
     companies have interest in the 130-odd major sports teams in
     North America, "at least a third" are media companies. 
     BUSINESS WEEK adds that media companies buy sports teams and
     "programming for one simple, hugely compelling reason: In
     the fragmenting American TV audience, sports is the only
     surefire way to land a substantial and predictable
     audience."  News Corp. Co-COO Chase Carey: "Sports
     programming sells anywhere, anytime" (BUSINESS WEEK, 9/22).
          THREE IS ENOUGH: In Atlanta, Time Warner Vice Chair Ted
     Turner spoke at the Commerce Club yesterday.  Asked if he
     wanted to buy the Falcons, Turner said, "We've got enough
     teams already."  To which Braves/Hawks President Stan Kasten
     chimed in, "Amen" (ATLANTA CONSTITUTION, 9/16).
  
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