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MEDIA OWNERSHIP OF SPORTS; TURNER SAYS HE'S NO FALCONER
Published September 16, 1997
Media companies' ownership of sports teams is examined by Grover, Barrett et al. in BUSINESS WEEK. While 52 public companies have interest in the 130-odd major sports teams in North America, "at least a third" are media companies. BUSINESS WEEK adds that media companies buy sports teams and "programming for one simple, hugely compelling reason: In the fragmenting American TV audience, sports is the only surefire way to land a substantial and predictable audience." News Corp. Co-COO Chase Carey: "Sports programming sells anywhere, anytime" (BUSINESS WEEK, 9/22). THREE IS ENOUGH: In Atlanta, Time Warner Vice Chair Ted Turner spoke at the Commerce Club yesterday. Asked if he wanted to buy the Falcons, Turner said, "We've got enough teams already." To which Braves/Hawks President Stan Kasten chimed in, "Amen" (ATLANTA CONSTITUTION, 9/16).