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HUIZENGA AND NFL SIZE EACH OTHER UP IN SIGNAGE DISPUTE
Published September 16, 1997
There is "a battle being waged" between Dolphins Owner
Wayne Huizenga and the NFL over a 220-foot rotating ad sign
directly behind one set of goal posts at Pro Player Stadium,
according to Mike Freeman of the N.Y. TIMES. Freeman: "It
is not on the level of Jerry Jones and the NFL, because
Huizenga cooperates with the league more than Jones. But
the result is the same: Huizenga does what he wants and the
league isn't happy about it." An NFL spokesperson said that
the league has written to Huizenga, "citing its unhappiness
with the placement of the advertising." The NFL reportedly
also told the team "that no advertisements can be placed at
field level." The situation is being "closely watched by
many in the league," and fact, "many observers expect" the
league to soon fine the Dolphins (N.Y. TIMES, 9/14).
AMBUSHED: In Toronto, William Houston reported that TSN
execs are "upset" over the CFL Hamilton Tiger-Cats selling a
sign advertisement to a sports TV "rival." The ad in
Hamilton's Ivor Wynne Stadium promotes the cable service
Headline Sports, and is "visible" on TV broadcasts. TSN,
which carries 40 CFL games, wants the ad removed, but
Houston wrote the Tiger-Cats "[need] the money." The matter
is before the league. The ad space is "rumored" to have
been sold for C$12,000 (Toronto GLOBE & MAIL, 9/13).




