Should Tennis Start To Encourage Crowd Noise? WTA Rogers Cup Seeing Record Attendance Tennis Seeing New Wave Of Players Succeed Federer: Wimby "Too Strict" On All-White Attire Sony Drops Miami ATP/WTA Event Federer Calls For Faster Matches Isner, Wawrinka Elected To ATP Player Council Serves & Volleys Federer Leaving As ATP Player Council President Sony Open Suffering From Stalled Upgrades
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SBD/15/Sponsorships Advertising Marketing
Published September 15, 1997
AGENCY NEWS: CT-based Phoenix Home Life Mutual Insurance Co. has retained Cronin & Co., Hartford, to develop and execute a regional publicity campaign to promote the Phoenix/ATP Tour World Doubles Championships (Cronin & Co.)....AD AGE reports that the NY-based Nat'l Thoroughbred Racing Association will hear presentations from BBDO South, Atlanta; D'Arcy Masius Benton & Bowles, L.A.; Merkley Newman Harty, N.Y.; and the Richards Group, Dallas, for a $15M awareness campaign....In other agency news, FootLocker has "contacted" agencies about its $25M account "and is setting up meetings." The retailer was to split the business, "but has now decided" to name one firm (AD AGE, 9/15). SPONSORSHIPS: The A-10 and Asics Tiger have signed a one-year deal for Asics Tiger to be title sponsor of the A- 10's men's and women's cross country championships (A- 10)....Franklin Sports has signed a two-year deal as a Silver-Level Official Sponsor and Supplier for USA Hockey's grassroots, national and int'l programs (USA Hockey). MERCHANDISE: Foxboro Stadium's Pro Shop sold 400 "Can the Tuna" t-shirts at $14.95 during the first ten days they were available (N.Y. DAILY NEWS, 9/14)....ABL Reign GM Jim Weyermann, on the team's merchandise partnership with the Sonics' Full House Sports and Entertainment: "This gives us an instant statewide distribution network. Last year, we didn't even have the capital to invest in the inventory to put on the shelves" (SEATTLE POST-INTELLIGENCER, 9/12).