Strength Of U.S. Tennis Shown At Aussie Open Kyrgios Fined For Conduct In Shanghai USTA Open To Moving Miami Event To Orlando Nick Kyrgios Seen As The Future Of Tennis Minding My Business With Bill Oakes Analysts Discuss Issues Facing Tennis Tommy Haas To Helm BNP Paribas Open Miami Open Loses Expansion Plan Appeal ATP World Tour Launches NextGen Campaign Memphis Open Looks To Change Course
SBD/15/Sponsorships Advertising Marketing
Published September 15, 1997
AGENCY NEWS: CT-based Phoenix Home Life Mutual Insurance Co. has retained Cronin & Co., Hartford, to develop and execute a regional publicity campaign to promote the Phoenix/ATP Tour World Doubles Championships (Cronin & Co.)....AD AGE reports that the NY-based Nat'l Thoroughbred Racing Association will hear presentations from BBDO South, Atlanta; D'Arcy Masius Benton & Bowles, L.A.; Merkley Newman Harty, N.Y.; and the Richards Group, Dallas, for a $15M awareness campaign....In other agency news, FootLocker has "contacted" agencies about its $25M account "and is setting up meetings." The retailer was to split the business, "but has now decided" to name one firm (AD AGE, 9/15). SPONSORSHIPS: The A-10 and Asics Tiger have signed a one-year deal for Asics Tiger to be title sponsor of the A- 10's men's and women's cross country championships (A- 10)....Franklin Sports has signed a two-year deal as a Silver-Level Official Sponsor and Supplier for USA Hockey's grassroots, national and int'l programs (USA Hockey). MERCHANDISE: Foxboro Stadium's Pro Shop sold 400 "Can the Tuna" t-shirts at $14.95 during the first ten days they were available (N.Y. DAILY NEWS, 9/14)....ABL Reign GM Jim Weyermann, on the team's merchandise partnership with the Sonics' Full House Sports and Entertainment: "This gives us an instant statewide distribution network. Last year, we didn't even have the capital to invest in the inventory to put on the shelves" (SEATTLE POST-INTELLIGENCER, 9/12).