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HIS AIRNESS GETS UP CLOSE AND PERSONAL IN NEWSWEEK
Published September 15, 1997
Michael Jordan is interviewed by Allison Samuels in the current NEWSWEEK to discuss the launch of his new Nike brand last week, among other topics. Jordan, on his relationship with Nike: "It's not rare for my Nike (design team) to come out to my house and just kick it with me for a while. ... [J]ust to get a better definition of who I am, so they can transfer that to the product." While Jordan said the high cost of Air Jordan shoes "bothered me," he added that consumers can now chose from "a variety of Jordan shoes at different prices" with the new Jordan line. Starting this year, Jordan will also donate a percentage of Air Jordan revenues to youth charities. Regarding the rising salary demands by young NBA players, Jordan said, "I am always pro- player when it comes to money." On Kevin Garnett asking for $22M a year, Jordan said: "I think they're paying him for his potential. If he lives up to it, great. If he doesn't, well, I still support him, because they wouldn't give it to him if they couldn't (afford) it" (NEWSWEEK, 9/22 issue). MJ's Nike brand is No. 13 on ENTERTAINMENT WEEKLY's "Hot Sheet" for the week: "Nike is producing his line of clothing. But would you buy a tie with a pump?" (EW, 9/19).