Hyundai Signs Four-Year Deal As NFL Auto Sponsor CAA NFL Agent Tom Condon Profiled Several Venues Considered For Temporary NFL Stay Experts Scoff At Proposal For Raiders' Stadium Nike Sees Sales Rise 4.8% In Q4 Bryant Makes Waves Appearing At "SNF" Shoot Opinions Differ On Brady Deflategate Testimony Adidas Releases Wiggins' First Shoe Jaguars Add New Seating Options Redskins Argue To Overturn Trademark Decision
SBD/15/Sponsorships Advertising Marketing
BRANDWEEK NFL NOTES: SIGNED BY ADIDAS, AIKMAN WEARING NIKE
Published September 15, 1997
Despite having a "six-figure" shoe contract with adidas, Cowboys QB Troy Aikman has worn Nike shoes for the first two games of the season, according to Terry Lefton of BRANDWEEK. While "there has been some buzz" that Aikman is "unhappy" with adidas, an NFL source said that the "real reason" is that Aikman doesn't like to wear shoes that are taped up, and as part of Nike and Reebok's Pro Line deal with the NFL, any shoes worn by players that are not Nike or Reebok must have their logos taped over (BRANDWEEK, 9/15). PARTY MAN: Sony "has replaced" Sega as sponsor of the "three-day long NFL players meet-and-greet bash" held during Super Bowl week. Sony "hopes to leverage" the "six-figure" sponsorship of "The Playstation NFL Players Party" with a sweepstakes offer and retail appearances by NFL players during the holiday sales period (BRANDWEEK, 9/15 issue).