SBD/15/Sponsorships Advertising Marketing

BRANDWEEK NFL NOTES: SIGNED BY ADIDAS, AIKMAN WEARING NIKE

          Despite having a "six-figure" shoe contract with
     adidas, Cowboys QB Troy Aikman has worn Nike shoes for the
     first two games of the season, according to Terry Lefton of
     BRANDWEEK.  While "there has been some buzz" that Aikman is
     "unhappy" with adidas, an NFL source said that the "real
     reason" is that Aikman doesn't like to wear shoes that are
     taped up, and as part of Nike and Reebok's Pro Line deal
     with the NFL, any shoes worn by players that are not Nike or
     Reebok must have their logos taped over (BRANDWEEK, 9/15). 
          PARTY MAN: Sony "has replaced" Sega as sponsor of the
     "three-day long NFL players meet-and-greet bash" held during
     Super Bowl week.  Sony "hopes to leverage" the "six-figure"
     sponsorship of "The Playstation NFL Players Party" with a
     sweepstakes offer and retail appearances by NFL players
     during the holiday sales period (BRANDWEEK, 9/15 issue).

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