NFL Owners Caught Off Guard By Leiweke Hiring NFL's New Air Policy Could Work In Brady's Favor NFL Continues European Branding Efforts Tod Leiweke To Become NFL COO Steelers Likely To Submit Super Bowl Bid Bisciotti Denies Pressuring Goodell On Brady Eli, Romo Star In DirecTV Sunday Ticket Ads Seau's Family Unable To Speak At HOF Ceremony ESPN To Air Cowboys Training Camp Special NFL Debuts New Fantasy Football Campaign
SBD/15/Sponsorships Advertising Marketing
BRANDWEEK NFL NOTES: SIGNED BY ADIDAS, AIKMAN WEARING NIKE
Published September 15, 1997
Despite having a "six-figure" shoe contract with adidas, Cowboys QB Troy Aikman has worn Nike shoes for the first two games of the season, according to Terry Lefton of BRANDWEEK. While "there has been some buzz" that Aikman is "unhappy" with adidas, an NFL source said that the "real reason" is that Aikman doesn't like to wear shoes that are taped up, and as part of Nike and Reebok's Pro Line deal with the NFL, any shoes worn by players that are not Nike or Reebok must have their logos taped over (BRANDWEEK, 9/15). PARTY MAN: Sony "has replaced" Sega as sponsor of the "three-day long NFL players meet-and-greet bash" held during Super Bowl week. Sony "hopes to leverage" the "six-figure" sponsorship of "The Playstation NFL Players Party" with a sweepstakes offer and retail appearances by NFL players during the holiday sales period (BRANDWEEK, 9/15 issue).