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CHICAGO TRIBUNE WONDERS IF DA BEARS ARE LOSING DA LUSTER
Published September 15, 1997
The Bears were examined by John Mullin in the CHICAGO TRIBUNE under the header, "Are Bears Losing Their Grip On City?" Mullin: "The Bears have lost more than games over the last several years. Along the way, they have begun to do the once unthinkable: lose Chicago. The city has always been a Bears town. It is not anymore. On and off the field, the Bears are a franchise at a crossroads." Last year's average of 9,900 no-shows was the most since '83, and the '97 home-opener crowd of 59,263 was the smallest since '84. Last Sunday's game drew a local 22.5 TV rating, "barely half what the Bears regularly attracted a decade ago" and down about 20% from the second game in '96. Mullin: "Bears games simply are no longer the focal point of fall Sunday afternoons in Chicago. The obvious reason is losing." Bears VP/Marketing Ken Valdiserri: "We live in a society of what have you done for me lately. We're feeling a little of that" (CHICAGO TRIBUNE, 9/14). Yesterday's Lions-Bears game had 7,797 no-shows (CHICAGO TRIBUNE, 9/15).