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EDISON INT'L TO SIGN 20-YEAR NAMING AGREEMENT IN ANAHEIM
Published September 15, 1997
CA-based Edison Int'l has agreed to a 20-year deal "for about" $2.5M per year "to become the title sponsor" of Anaheim Stadium, according Barbara Kingsley of the ORANGE COUNTY REGISTER. The deal with the utility company is scheduled to be announced today. Edison, which is currently an Angels TV sponsor and a radio sponsor of the MLS Galaxy, will receive "signage in the stadium and other broadcast advertising" (ORANGE COUNTY REGISTER, 9/13). In L.A., Greg Hernandez wrote Disney will earn "about" $1.4M annually in the 20-year deal. Anaheim Stadium will now be referred to as "Edison Field," and a logo of a baseball diamond with Edison's own logo inside will be featured at the end of each row of seats, on tickets and throughout the stadium. Edison will also receive "prime" ad space and will have use of a $165,000 luxury suite (L.A. TIMES, 9/14).