SBD/15/Facilities Venues

EDISON INT'L TO SIGN 20-YEAR NAMING AGREEMENT IN ANAHEIM

          CA-based Edison Int'l has agreed to a 20-year deal "for
     about" $2.5M per year "to become the title sponsor" of
     Anaheim Stadium, according Barbara Kingsley of the ORANGE
     COUNTY REGISTER.  The deal with the utility company is
     scheduled to be announced today.  Edison, which is currently
     an Angels TV sponsor and a radio sponsor of the MLS Galaxy,
     will receive "signage in the stadium and other broadcast
     advertising" (ORANGE COUNTY REGISTER, 9/13).  In L.A., Greg
     Hernandez wrote Disney will earn "about" $1.4M annually in
     the 20-year deal.  Anaheim Stadium will now be referred to
     as "Edison Field," and a logo of a baseball diamond with
     Edison's own logo inside will be featured at the end of each
     row of seats, on tickets and throughout the stadium.  Edison
     will also receive "prime" ad space and will have use of a
     $165,000 luxury suite (L.A. TIMES, 9/14).  

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