Leagues and Governing Bodies

WPVA AIMS TO BROADEN BRAND IN DEAL WITH MANAGEMENT PLUS

9.11.1997

          The WPVA signed an "exclusive marketing agreement" on
     Wednesday with Leonard Armato's Management Plus, according
     to Randy Harvey of the L.A. TIMES.  WPVA President Dave
     Williams said that part of the reason for the deal was that
     "the timing is right for all women's sports to receive more
     exposure because of the WNBA's success" (L.A. TIMES, 9/11).
          BABY STEPS: Nike Sports Entertainment spokesperson Tom
     Feuer, on the '97 World Championships of Beach Volleyball at
     UCLA and the FIVB/AVP temporary truce: "If beach volleyball
     truly wants to become a major league sport, it's inevitable
     that they'll have to combine the two. ... This has been a
     huge step, more so than the Olympics" (THE DAILY).

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