DESPITE DROP IN ATTENDANCE, MLS' LOGAN REMAINS BUOYANT

          MLS Commissioner Doug Logan was a guest on CNNfn's
     "Sports Inc." yesterday.  Logan, asked if MLS' expectations
     were "too lofty" in its second year: "A real measure of
     success normally is in the third year because you suffer a
     falloff in the second year, and then the real world is
     introduced sometime around the third.  We've done very, very
     well in our second season.  We're not at all embarrassed or
     ashamed of our attendance levels of around 15,000 for this
     year.  ... [T]he play has been significantly better than it
     was last year."  Logan, asked if MLS has been "overshadowed"
     by the WNBA this summer: "[T]hey did a terrific job, and now
     they will also suffer the curse of a successful first
     season."  Logan, on sponsorships: "Universally, our sponsors
     are very happy from top to bottom.  We're looking to sell
     two or three more major categories next year" (CNNfn, 9/10).