GM will be the "title sponsor" of NBC's Super Bowl XXXII
postgame show, according to Langdon Brockinton of MEDIAWEEK.
NBC is "seeking about" $600,000 per 30-second spot on its
postgame, and GM "will air three postgame 30s." NBC's
"inventory consists of a dozen 30-second units," including
PepsiCo, with "several ingame spots," and Publishers Clearing
House (MEDIAWEEK, 9/8 issue). In other NFL news, BRANDWEEK's
Terry Lefton reports the league has "yet to land" a sponsor
for either its Pro Bowl balloting, or its official Super Bowl
XXXII Web site. IBM "is likely" to return as the site
sponsor, though Intel and Microsoft are also "shopping" for
the rights (BRANDWEEK, 9/8 issue).
NOTES: Brockinton also reports that the National
Thoroughbred Racing Association has hired The Marquee Group's
SMTI to try to "develop much-needed TV exposure for the
sport." SMTI Chair Mike Trager said he plans to meet this
fall with all the major broadcast networks, as well as UPN,
WB and cable networks to gauge interest in horse racing....Ad
time on USA Network's one day of coverage of the Ryder Cup on
September 26 is "sold out" (MEDIAWEEK, 9/8).
