SBD/6/Sports Media

PUBLISHING NOTES: SUGAR RAY HAS A STORY TO TELL

          In the N.Y. POST, Michael Shain reports that "at least
     three publishers are said to be in the hunt" for the rights
     to publish Sugar Ray Leonard's life story.  Shain adds that
     Leonard has promised editors "two or three newsworthy
     revelations" in his book.  Publishing sources say he is
     asking for bids to start at $1M (N.Y. POST, 8/6).
          NO "CASH FOR TRASH" FOR ALLEN: Chiefs RB Marcus Allen's
     autobiography "Marcus" will be released in September.  The
     book is published by St. Martin's Press and will sell for
     $24.95.  Allen: "The book is basically my experiences and my
     observations. ... I was not interested in a 'Cash for
     Trash.'  There was a lot of money on the table for that, but
     I was not interested" (K.C. STAR, 8/6).  

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