SBD/6/Sports Industrialists

SOME QUESTION IF JOHNNIE COCHRAN CAN HANDLE SPORTS SCENE

          JOHNNIE COCHRAN'S L.A.-based Cochran Smith Sports
     Management will seek to represent "baseball players and
     boxers," in addition to basketball and football players,
     according to Dan Wasserman of the Newark STAR-LEDGER. 
     Cochran, who registered with the NFLPA and NBPA, will
     partner with LAMONT SMITH, who represents 52 NFL players,
     including BARRY SANDERS.  Some competitors "question
     Cochran's credentials as an agent and his staying power in
     the business," and other observers "have criticized Cochran
     for playing and cashing in on the race card by repeatedly
     pointing out that there are disproportionately few black
     agents representing black athletes."  But "few doubt he will
     enjoy uncommon early success."  Agent KEITH GLASS: "I wonder
     what happens when he realizes that some of these kids he has
     to deal with, will make O.J. Simpson look like Mother
     Theresa" (Newark STAR-LEDGER, 8/5).

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