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ONLINE NEWS & NOTES: ESPN INTERNET VENTURES TO PICK UP MLB?
Published August 5, 1997
ESPN Internet Ventures, the joint venture of Starwave and ESPN, "is expected soon" to add MLB to its "stable" of pro sports league sites, according to ADWEEK. An ESPN Internet rep said that the company "has been in ongoing talks" with MLB, "but would not confirm a deal is imminent" (ADWEEK, 8/4 issue). Also, MLB's majorleaguebaseball.com, has launched "Women and Girls in Baseball," which includes features on how women have contributed to the game (MLBP). CYBERNOTES: In the WALL STREET JOURNAL, David Street profiles Bad Golf Magazine's site at, www.golftrek. com/badgolfmagazine, and a legal challenge from Golf Magazine's Times Mirror. Time Mirror wrote in a letter to Bad Golf: "It would appear that you [Bad Golf] are attempting to unlawfully appropriate the goodwill and reputation that is associated with Golf Magazine." Bad Golf Founder Alan Coren: "Unless you're a total moron, you're not going to confuse the two" (WALL STREET JOURNAL, 8/5). ...Gist, a TV Web site directory, will supply eight sites with TV listings "pertaining to their subject matter." Sports listings will be sent to The Sports Network and AllSports (AD AGE, 8/5)....Fila's web site, at www.fila.com, is profiled in ADWEEK. Among the site's highlights is a randomizing software that ensures visitors will see a different "entry gateway, or 'splash page,'" the first three times they visit the site (ADWEEK, 8/4 issue)....Vancouver- based golf center operator Eaglequest has launched eaglequestgolf.com, which includes interactive chats and games and golf tips (Eaglequest)....Media buyers and Internet analysts estimate that, based on reported sales figures from World Wide Web sites, second quarter World Wide Web ad revenues "are expected to be up about 25% to 30% over the first quarter, which should put the industry figure at between roughly" $162-168M, "if not higher" (AD AGE, 8/4).