SBD/5/Sports Media


          ESPN Internet Ventures, the joint venture of Starwave
     and ESPN, "is expected soon" to add MLB to its "stable" of
     pro sports league sites, according to ADWEEK.  An ESPN
     Internet rep said that the company "has been in ongoing
     talks" with MLB, "but would not confirm a deal is imminent"
     (ADWEEK, 8/4 issue).  Also, MLB's,
     has launched "Women and Girls in Baseball," which includes
     features on how women have contributed to the game (MLBP).
          CYBERNOTES: In the WALL STREET JOURNAL, David Street
     profiles Bad Golf Magazine's site at, www.golftrek.
     com/badgolfmagazine, and a legal challenge from Golf
     Magazine's Times Mirror.  Time Mirror wrote in a letter to
     Bad Golf: "It would appear that you [Bad Golf] are
     attempting to unlawfully appropriate the goodwill and
     reputation that is associated with Golf Magazine."  Bad Golf
     Founder Alan Coren: "Unless you're a total moron, you're not
     going to confuse the two" (WALL STREET JOURNAL, 8/5).
     ...Gist, a TV Web site directory, will supply eight sites
     with TV listings "pertaining to their subject matter." 
     Sports listings will be sent to The Sports Network and
     AllSports (AD AGE, 8/5)....Fila's web site, at,
     is profiled in ADWEEK.  Among the site's highlights is a
     randomizing software that ensures visitors will see a
     different "entry gateway, or 'splash page,'" the first three
     times they visit the site (ADWEEK, 8/4 issue)....Vancouver-
     based golf center operator Eaglequest has launched, which includes interactive chats and
     games and golf tips (Eaglequest)....Media buyers and
     Internet analysts estimate that, based on reported sales
     figures from World Wide Web sites, second quarter World Wide
     Web ad revenues "are expected to be up about 25% to 30% over
     the first quarter, which should put the industry figure at
     between roughly" $162-168M, "if not higher" (AD AGE, 8/4).

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