SBD/5/Sports Industrialists


          The Coca-Cola Co. has appointed SCOTT MCCUNE VP/Coca-
     Cola Marketing and Dir of Worldwide Sports.  Most recently,
     Assistant VP & Dir of Strategic Media for Coca-Cola, McCune
     will oversee the management of Coca-Cola's worldwide sports
     sponsorship programs (Coca-Cola)....Time Warner's CNN "is
     expected" to name RICK KAPLAN President of the all-news
     network.  Kaplan currently is an Exec Producer with ABC News
     (WALL STREET JOURNAL, 8/5)....The China Basin Ballpark Co.,
     the marketing entity for the MLB Giants and Pac Bell Park,
     has promoted R. MICHAEL PATTERSON to Dir of Sales (CBBC). 

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