SI WOMEN/SPORT TO RELEASE SECOND ISSUE NEXT WEEK

          Sports Illustrated Women/Sport's second issue will hit
     newsstands on September 2, with a cover story on U.S. soccer
     player Mia Hamm.  The issue previews women's college sports,
     and includes features on Shelly Pennefather, who gave up pro
     basketball in Japan to become a nun; and Aimee Mullins, an
     amputee who became a world record holder in the 100-meter
     sprint and the long jump at the '96 Paralympics (SI).
          KIDS STUFF: Youth magazines are featured in USA TODAY,
     and Cathy Hainer writes that "perhaps the greatest success
     in the adult-to-kids transition has been" SI for Kids. 
     Hainer: "Within five years, SI for Kids began turning a
     profit.  It now generates more than [$12M] in ad revenue and
     boasts 950,000 in circulation.  Many adult magazines would
     kill for figures like that" (USA TODAY, 8/27).