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PUNDITS COMMENT ON SUCCESS OF FIRST WNBA REGULAR SEASON

          The WNBA concluded its regular season yesterday and the
     playoffs start Thursday.  WNBA President Val Ackerman: "It's
     clear there is an audience."  She said the WNBA could expand
     by two teams and a league source told Cliff Mehrtens of the
     CHARLOTTE OBSERVER that Washington and Orlando have shown
     "considerable interest" (CHARLOTTE OBSERVER, 8/24).   
          FIRST YEAR AND OUT:  In Salt Lake, Lya Wodraska, on the
     WNBA's first season: "The seats were filled, play improved
     and there were no off-court fiascos.  Call the WNBA's
     inaugural season a success" (SALT LAKE TRIBUNE, 8/24).  In
     Detroit, Drew Sharp: "The WNBA's first season was a success,
     but only because there was no point of reference to measure
     possible failure. ... Following year one, the WNBA remains
     in the crawling stage.  It will eventually walk and then run
     because of its financial strength.  But not even financial
     deep pockets can make people instantly care which direction
     they'll run" (DETROIT FREE PRESS, 8/25).  In NEWSDAY, Steve
     Zipay writes that the WNBA has "exceeded expectations in
     attendance, sponsorship, TV ratings and merchandise sales." 
     Zipay notes the league's PR mission, adding that "in another
     unusual move, all the teams are required to tape their games
     and provide five minutes of highlights for the NBA to edit
     and put up on a satellite to be plucked down for use on
     stations not only in small towns in the [U.S.], but also in
     100 countries" (NEWSDAY, 8/25).  But in yesterday's NEWSDAY, 
     Barbara Walder wrote, "There's been too much sugar, too
     little spice and everything has been much, much too nice.
     ... Under [the NBA's] thumb, this faux season has been a
     failure, competition has shamefully been turned into
     exhibition and the NBA's wretched excess -- so little to do
     with sports and so much to do with selling women short --
     has obscured the real success. ... Why not turn the WNBA
     into a noble failure?  Having proved women promotable, why
     doesn't the NBA marry its strengths to the ABL's and
     together create a premier, in-season women's [league] unlike
     anything yet seen in women's sports?" (NEWSDAY, 8/24).    
          

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