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EISNER EXPRESSES DISMAY, TAKES HITS OVER PHILLIPS SITUATION

          "Frustrated and disappointed by the Angels' inability to
     discipline Tony Phillips for his refusal to enter an
     inpatient drug program," Walt Disney Chair Michael Eisner
     said that "there is a crisis in [MLB] and that his
     organization would work within the system to produce changes
     in the game's image and policy," according to Ross Newhan of
     the L.A. TIMES.  Eisner: "I'm disappointed that [MLB] doesn't
     have the kind of discipline that I think would be a good idea
     for an industry presenting itself as a role model for kids." 
     Eisner: "This has been a learning experience for me and I
     couldn't believe that a club can't act quickly,
     authoritatively and with the kind of discipline necessary to
     set an example. ...  I talked to ... people in other sports
     and was told that only [MLB] would act this way."  Eisner:
     "This wasn't about Disney holding to a higher standard. 
     Everybody should hold to a higher standard.  Unfortunately,
     America's pastime is saying that drugs are more important
     than baseball. ... At some point, I assume there'll be a
     commissioner, and hopefully he'll be a strong one whom the
     owners are willing to let lead them" (L.A. TIMES, 8/24).
          REAX: Disney's action on Phillips situation national
     reaction:  In L.A., Robert Jones, on the mix of boos and
     cheers when Phillips returned to the Angels' lineup: "Maybe
     Tony Phillips is a cokehead.  And not exactly a role model. 
     But he had beaten Disney.  And that was enough" (L.A. TIMES,
     8/24).  In Tampa, Bill Chastain wrote Disney "played the case
     brilliantly.  On the surface it worked.  When the smoke
     cleared, the bad guys were baseball and the players union ...
     [But] in essence, all Disney did was make a bad situation
     worse by ignoring the established policy to make its
     grandstand play" (TAMPA TRIBUNE, 8/24).  ESPN's Bob Ryan:
     "The Angels were grandstanding. ... They were trying to
     grandstand to appease their fans' family values" ("The Sports
     Reporters," ESPN, 8/24).  In Orange County, Mark Whicker
     wrote under the subhead: "The Disney Co. Is No Angel" (ORANGE
     COUNTY REGISTER, 8/22).  In Dallas, Ken Daley: "Abandoned by
     their peers and mocked by their adversaries, the [Angels] are
     the latest club sent home licking their wounds after daring
     to tangle with the [MLBPA]" (DALLAS MORNING NEWS, 8/24).  But
     in K.C., La Velle Neal: "Disney shouldn't be criticized for
     trying to preserve its image here.  Shoot, they're employing
     someone who allegedly has broken the law" (K.C. STAR, 8/24). 
     On ESPN SportsZone, Mark Kreidler: "The Angels, rogue-warrior
     mentality aside, had it right in this one" (SportsZone,
     8/25).  ESPN's Mitch Albom: "[Y]ou do want to react as an
     employer who's got some responsibility for public image.  On
     the other hand, what's the most powerful force in all of
     sports today?  The players union in baseball.  You're not
     going to break that" ("The Sports Reporters," ESPN, 8/24). 
     One MLB exec told Mark Maske: "I'm sure Disney got what it
     wanted.  It made a public-relations statement that it was
     against this guy continuing to play.  Disney protected its
     image by making baseball reinstate him, and the Angels got
     their player back" (WASHINGTON POST, 8/24).
          AVOIDING FOX: In L.A., Ross Newhan also reported that
     the Angels will "abstain" from voting on News Corp.'s
     ownership bid for the Dodgers.  However, Disney's Eisner
     "said he would 'have no problem' with Fox owning his nearest
     competitor."  Eisner also "expressed disappointment" with the
     Angels' attendance average of 22,574, "but he believes
     stadium construction in Anaheim has contributed to that." 
     Eisner said that the Angels are "ultimately capable of a fan
     base comparable to the Dodgers" (L.A. TIMES, 8/24).

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