OUT OF THE COWBOYS SHADOW? RANGERS EYE 3 MILLION FAN MARK

          MLB Rangers Dir of Ticket Operations Marty Schueren's
     "challenge is to figure a way to squeeze an extra 100,000
     fans out of what is traditionally the slowest month of the
     year," as drawing 3 million fans "remains the team's one
     reachable goal," according to Evan Grant of the DALLAS
     MORNING NEWS.  The Rangers can "count on" at least 2.82
     million in paid attendance, and walk-up sales at the current
     pace would produce another 50,000-plus fans over the last 17
     home dates.  But Grant writes that "unless the Rangers
     either mount some kind of rally on the field or come up with
     some creative promotions, they'll fall just short of 3
     million" with September seeing the start of school year and
     the football season.  Rangers President Tom Schieffer:
     "We've operated so long in the shadow of football, but if
     you brought 3 million fans in here, it would show that there
     really is an attachment.  It would establish us as a
     baseball town" (DALLAS MORNING NEWS, 8/20).