The Back Of The Book

THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

8.19.1997

     TODAY: MLB American League Attendance Through August 17                     '97         YEAR-TO-DATE
          COMPARISONS   
              TEAM
               HOME         DATES
               AVG.
               TOTAL
               %CAP
               '96         AVG.
               %         +/-
               '95         AVG.
               %         +/
      
       CLE^            64
               42,458
               2,717,334
               98%
               41,936
               +         1%
               40,039
               +         6%
      
       BAL            56
               46,029
               2,577,636
               95%
               44,495
               +         3%
               43,034
               +         7%
      
       TEX            61
               38,412
               2,343,158
               78%
               35,402
               +         9%
               27,582
               +39%
      
       SEA            59
               38,919
               2,296,215
               66%
               32,460
               +20%
               22,510
               +73%
      
       NYY            63
               32,355
               2,038,371
               56%
               27,329
               +18%
               24,361
               +33%
      
       TOR            63
               32,271
               2,033,080
               64%
               31,780
               +         2%
               39,257
               -18%
      
       BOS            67
               27,511
               1,843,249
               81%
               28,395
               -         3%
               30,061
               -         8%
      
       CHI            58
               23,798
               1,380,256
               54%
               22,019
               +         8%
               22,673
               +         5%
      
       ANA^            59
               22,291
               1,315,161
               66%
               23,442
               -         5%
               24,287
               -         8%
      
       MIN^            63
               18,443
               1,161,917
               38%
               17,940
               +         3%
               14,690
               +26%
      
       KC            57
               19,795
               1,128,330
               49%
               19,002
               +         4%
               17,622
               +12%
      
       MIL            58
               18,656
               1,082,026
               35%
               16,373
               +14%
               15,318
               +22%
      
       DET^            62
               16,793
               1,041,171
               36%
               15,401
               +         9%
               16,634
               +         1%
      
       OAK^            58
               15,736
               912,687
               36%
               13,362
               +18%
               16,540
               -         5%
      
         
       AL            848
               28,149
               23,870,591
               60%
               26,450
               +         6%
               25,359
               +11%
      
          NOTES:  (^) Oakland's first six home games in '96 were     played at 9,300-seat Cashman Field in Las Vegas.  Both     Oakland and Cleveland have increased capacity slightly from     '96, while Minnesota and Detroit have decreased capacity.      Anaheim Stadium, currently being renovated, has capacity     listed at 34,000, down from 64,406 in '96.  The '96     comparison is of average attendance through the same number     of dates.  Due to the shortened '95 season, the '95     comparison is of final season average.                              -30-

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'97 YEAR-TO-DATE					COMPARISONS
TEAM	HOME DATES	AVG.	TOTAL	%CAP	'96 AVG.	% +/-	'95 AVG.	% +/
CLE^	64	42,458	2,717,334	98%	41,936	+ 1%	40,039	+ 6%
BAL	56	46,029	2,577,636	95%	44,495	+ 3%	43,034	+ 7%
TEX	61	38,412	2,343,158	78%	35,402	+ 9%	27,582	+39%
SEA	59	38,919	2,296,215	66%	32,460	+20%	22,510	+73%
NYY	63	32,355	2,038,371	56%	27,329	+18%	24,361	+33%
TOR	63	32,271	2,033,080	64%	31,780	+ 2%	39,257	-18%
BOS	67	27,511	1,843,249	81%	28,395	- 3%	30,061	- 8%
CHI	58	23,798	1,380,256	54%	22,019	+ 8%	22,673	+ 5%
ANA^	59	22,291	1,315,161	66%	23,442	- 5%	24,287	- 8%
MIN^	63	18,443	1,161,917	38%	17,940	+ 3%	14,690	+26%
KC	57	19,795	1,128,330	49%	19,002	+ 4%	17,622	+12%
MIL	58	18,656	1,082,026	35%	16,373	+14%	15,318	+22%
DET^	62	16,793	1,041,171	36%	15,401	+ 9%	16,634	+ 1%
OAK^	58	15,736	912,687	36%	13,362	+18%	16,540	- 5%

AL	848	28,149	23,870,591	60%	26,450	+ 6%	25,359	+11%