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BEESTON INTERVIEWED IN BRANDWEEK; REALIGNMENT AT STANDSTILL?

          MLB President & COO Paul Beeston is interviewed by
     Terry Lefton of BRANDWEEK.  Asked if he saw the need for MLB
     organizational changes, Beeston said, "Absolutely.  Right
     now there are too many people reporting to too many
     different people.  It can't work that way."  Asked if the
     MLBPA would oppose an MLB version of the NFL's QB Club,
     where sponsors receive a "package of players and MLB marks,"
     Beeston said, "What could be better? ... The reality of the
     situation is that no matter who does it you are going to end
     up promoting the top six or eight players anyway.  So if
     everyone is on the same page, I can't believe the union
     wouldn't support it" (BRANDWEEK, 8/17 issue).
          THE FANS: In breaking down the much touted poll taken
     for MLB owners regarding realignment of 801 baseball "fans,"
     ages 16 and older, the AP found that 13% of those polled
     "weren't familiar" with the Rockies or Marlins, who joined
     MLB in '93; 44% said they hadn't heard of the D'Backs or
     Devil Rays; and at the start of their interview, 70% said
     they didn't know that MLB was "considering realignment." 
     Also, 48% said they planned to attend fewer than two games
     this season.  The AP: "From their responses, it would appear
     that these are casual fans at best" (AP, 8/17).
          WHERE THEY'RE AT: In Tampa, Joe Henderson: "A plan to
     dramatically realign [MLB] teams has stalled."  Phillies
     Chair Bill Giles: "We don't have enough votes at the moment
     to do what we want to do.  We keep tweaking it every day to
     see if we can get enough votes, but we haven't done it yet. 
     Right now, it's back to the drawing board."  Giles said that
     up to six NL teams "are strongly opposed" to the radical
     realignment plan (TAMPA TRIBUNE, 8/19).  USA TODAY's Hal
     Bodley writes that MLB's realignment committee "has not had
     problems devising a scheme that helps and is attractive to
     at least 25 teams.  The problem is that from two to five
     teams would not benefit and would vote no" (USA TODAY,
     8/19).  Acting Commissioner Bud Selig, on if a majority vote
     could decide the realignment issue: "It's so complex, our
     own lawyers don't know" (CHICAGO SUN-TIMES, 8/17). 
          HOW'S IT PLAYING? Reaction continues to MLB's radical
     realignment proposal (RRA), or the "16-14" plan as it has
     become to be known.  In Detroit, John Lowe: "The owners have
     created a giant unknown, and they are rushing into it.  It's
     nice that they have finally modernized their thinking, but
     what would be wrong with going a little more slowly?"
     (DETROIT NEWS, 8/18).  In N.Y., Mike Lupica: "Why should we
     believe that the people who have tried to ruin this game
     have the credentials to fix it?" (N.Y. DAILY NEWS, 8/17). 
     In K.C., Mike Vaccaro, under the header, "Forget The
     Sentiment; Realignment Makes Sense," writes, "Baseball needs
     to evolve" (K.C. STAR, 8/19).  In S.F., Glenn Dickey: "Logic
     will prevail and radical realignment will happen, this year
     or in the near future" (S.F. CHRONICLE, 8/18).  In THE
     SPORTING NEWS, Bob Costas writes the first of a two-part
     series on the state of MLB.  In this week's issue, Costas
     looks at the wild card system and how it has diminished the
     game.  Next month, Costas examines realignment and
     interleague play (THE SPORTING NEWS, 8/25 issue).
          FROM THE CHAIR: Cubs President Andy MacPhail, who would
     like to seem more fan polling to gauge interest in RRA: "We
     should at least see what they are thinking."  One ownership
     rep, on why MLB is moving so quickly on RRA: "[Selig's]
     playing for the history books, trying to bring the game into
     the new millennium.  But our history means more than that"
     (Dave Van Dyke, CHICAGO SUN-TIMES, 8/17).  Yankees Owner
     George Steinbrenner: "It's too much too soon. I think Bud
     has to slow down.  Knowing Bud, I don't think he'll want to
     go with it if he doesn't think it can pass" (Murray Chass,
     N.Y. TIMES, 8/19).  Giants Owner Peter Magowan, on RRA: "For
     every casual fan you gain with this plan, how many season-
     ticket holders are you going to lose?" (Bruce Jenkins, S.F.
     CHRONICLE, 8/16).  Padres Owner John Moores, who is against
     keeping the DH in any realignment: "Every time you see a DH
     it only means that some old guy who makes a lot of money is
     in the game, and some young guy who's busting his hump is
     denied a shot" (Tom Krasovic, UNION-TRIBUNE, 8/18). 
          SEARCH: White Sox Chair Jerry Reinsdorf, on the "status
     quo" remaining at MLB's league office: "I can't live with
     Buddy acting as a pseudo commissioner while continuing to
     own the ... Brewers.  If he changes his mind, wanted to be
     the commissioner and move to New York, that's something I'd
     really have to think about" (Hal Bodley, USA TODAY, 8/19). 

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