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TYSON-HOLYFIELD II DELIVERS HEAVYWEIGHT RATINGS FOR ABC

          ABC's airing of the Mike Tyson-Evander Holyfield bout
     last Thursday at 10:00pm ET gave it "its highest rating in
     the time period since May 21," according to Stephen
     Battaglio of the HOLLYWOOD REPORTER.  The fight earned an
     8.2/15 which, while behind NBC's "ER" (11.5/21) and CBS' "48
     Hours" (8.9/16), won the time period among men 25-54 and
     finished "a narrow second" behind "ER" for men 18-49
     (HOLLYWOOD REPORTER, 8/18).  The fight's ratings were a 19%
     increase over ABC's ratings in the time slot over the past
     two weeks (Michael Hiestand, USA TODAY, 8/18).  In N.Y., Bob
     Raissman writes that ABC "did a fine job" with the fight, as
     Alex Wallau and Al Michaels were "even-handed in their
     analysis" (N.Y. DAILY NEWS, 8/17).  In Toronto, Steve
     Simmons called ABC's coverage, "My definition of terrific
     sports television" (TORONTO SUN, 8/17).
          PGA IN REVIEW:  Coverage of the PGA Championship
     Thursday on TBS drew a 1.8 cable rating, up 125% from '96. 
     CBS' Saturday overnight, based on 37 markets, was a 4.6, up
     59% from last year (Michael Hiestand, USA TODAY, 8/18)....In
     N.Y., Phil Mushnick writes that CBS' Golf Producer Lance
     Barrow handled the PGA Championship coverage "in a most
     satisfying fashion" (N.Y. POST, 8/18)....In Houston, David
     Barron writes that CBS' Jim Nantz "continues to labor under
     the mistaken impression that in moments of great drama, you
     drown the viewer in verbiage -- as if anything you say will
     be more profound than the images on screen.  Well, they're
     not."  But Barron adds that CBS "did a fine job" and that
     Nantz "is a good host when he isn't trying to manipulate our
     emotions" (HOUSTON CHRONICLE, 8/17).

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