Sports Media

RATINGS - A CLOSER LOOK: PGA CHAMPIONSHIP '91-'96

8.14.1997

          The following lists ratings from the last six CBS     telecasts of the PGA Championship.  CBS will present nine     hours of tournament coverage this weekend, from 1:30-6:00pm      ET on both Saturday and Sunday (CBS).             YEAR            RAT/SHR
        WINNER                YEAR
               RAT/SHR
        WINNER   
              '91
               4.6/14
        John Daly            '94
               4.3/13
        Nick Price   
              '92
               3.7/11
        Nick Price            '95
               4.3/12
        Steve Elkington   
              '93
               5.5/16
        Paul Azinger            '96
               3.3/10
        Mark Brooks   
          NOTES: TBS will broadcast 17 hours of live coverage from     the PGA Championship.  First and second round coverage on     Thursday and Friday will air from 12:05-6:05pm ET.  Weekend     coverage will air from 10:30am-1:00pm ET (TBS)....Much of the     pre-tournament coverage of the Championships has focused on     the youth movement that has dominated the men's tour.  CBS     Coordinating Golf Producer Lance Barrow said that the network     "won't go overboard on coverage of [Tiger] Woods, the leader     of the Gen X pack, particularly if he's not in contention.      But they won't ignore him either because 'people want to know     what he's doing'" (Milton Kent, Baltimore SUN, 8/14).

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YEAR	RAT/SHR	WINNER	YEAR	RAT/SHR	WINNER
'91	4.6/14	John Daly	'94	4.3/13	Nick Price
'92	3.7/11	Nick Price	'95	4.3/12	Steve Elkington
'93	5.5/16	Paul Azinger	'96	3.3/10	Mark Brooks