WILL OLBERMANN'S NEW SHOW'S NAME CAUSE A "BIG" CONFLICT?

          While Keith Olbermann's new MSNBC show will be called
     "The Big Show," ESPN "is not saying" whether it will sue,
     according to Binswanger & Taudte of NEWSWEEK.  That name was
     used by Olbermann and "SportsCenter" partner Dan Patrick. 
     NEWSWEEK's Binswanger & Taudte write although MSNBC
     "'prematurely' announced the new name last week, MSNBC
     lawyers hadn't quite finished reassuring themselves that it
     was OK to swipe it.  Nor had they made a courtesy call to
     ESPN to say it was under consideration."  Olbermann: "There
     are 20 shows in this country that call themselves 'The Big
     Show.'  I don't think anyone has any rights to this name
     whatsoever -- including us" (NEWSWEEK, 8/18 issue).