The Back Of The Book

THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

8.12.1997

     TODAY: MLB American League Attendance Through August 10                     
      '97         YEAR-TO-DATE
               COMPARISONS
      
              TEAM
               HOME         DATES
               AVG.
               TOTAL
               %         CAP
               '96         AVG.
               %         +/-
               '95         AVG.
               %         +/
      
       CLE^            57
               42,432
               2,418,623
               98%
               41,882
               +         1%
               40,039
               +         6%
      
       TEX            61
               38,412
               2,343,158
               78%
               35,402
               +         9%
               27,582
               +39%
      
       BAL            51
               45,892
               2,340,486
               95%
               44,479
               +         3%
               43,034
               +         7%
      
       SEA            57
               38,803
               2,211,777
               66%
               32,510
               +19%
               22,510
               +72%
      
       TOR            60
               32,310
               1,938,575
               64%
               31,810
               +         2%
               39,257
               -18%
      
       NYY            57
               32,046
               1,826,643
               56%
               26,073
               +23%
               24,361
               +31%
      
       BOS            60
               27,448
               1,646,889
               81%
               28,399
               -         3%
               30,061
               -         9%
      
       ANA^            59
               22,291
               1,315,161
               66%
               23,442
               -         5%
               24,287
               -         8%
      
       CHI            52
               24,050
               1,250,599
               54%
               21,317
               +13%
               22,673
               +         6%
      
       MIN^            62
               18,381
               1,139,616
               38%
               17,993
               +         2%
               14,690
               +25%
      
       KC            57
               19,795
               1,128,330
               49%
               19,002
               +         4%
               17,622
               +12%
      
       MIL            54
               18,489
               998,426
               35%
               16,187
               +14%
               15,318
               +21%
      
       DET^            59
               16,664
               983,199
               35%
               15,116
               +10%
               16,634
               0%
      
       OAK^            58
               15,736
               912,687
               36%
               13,362
               +18%
               16,540
               -         5%
      
         
       AL            804
               27,928
               22,454,169
               60%
               26,117
               +         7%
               25,359
               +10%
      
          NOTES:  (^) Oakland's first six home games in '96 were     played at 9,300-seat Cashman Field in Las Vegas.  Both     Oakland and Cleveland have increased capacity slightly from     '96, while Minnesota and Detroit have decreased capacity.      Anaheim Stadium, currently being renovated, has capacity     listed at 34,000, down from 64,406 in '96.  The '96     comparison is of average attendance through the same number     of dates.  Due to the shortened '95 season, the '95     comparison is of final season average.                               -30-

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'97 YEAR-TO-DATE					COMPARISONS
TEAM	HOME DATES	AVG.	TOTAL	% CAP	'96 AVG.	% +/-	'95 AVG.	% +/
CLE^	57	42,432	2,418,623	98%	41,882	+ 1%	40,039	+ 6%
TEX	61	38,412	2,343,158	78%	35,402	+ 9%	27,582	+39%
BAL	51	45,892	2,340,486	95%	44,479	+ 3%	43,034	+ 7%
SEA	57	38,803	2,211,777	66%	32,510	+19%	22,510	+72%
TOR	60	32,310	1,938,575	64%	31,810	+ 2%	39,257	-18%
NYY	57	32,046	1,826,643	56%	26,073	+23%	24,361	+31%
BOS	60	27,448	1,646,889	81%	28,399	- 3%	30,061	- 9%
ANA^	59	22,291	1,315,161	66%	23,442	- 5%	24,287	- 8%
CHI	52	24,050	1,250,599	54%	21,317	+13%	22,673	+ 6%
MIN^	62	18,381	1,139,616	38%	17,993	+ 2%	14,690	+25%
KC	57	19,795	1,128,330	49%	19,002	+ 4%	17,622	+12%
MIL	54	18,489	998,426	35%	16,187	+14%	15,318	+21%
DET^	59	16,664	983,199	35%	15,116	+10%	16,634	0%
OAK^	58	15,736	912,687	36%	13,362	+18%	16,540	- 5%

AL	804	27,928	22,454,169	60%	26,117	+ 7%	25,359	+10%