PADRES FEEL TARGETING THE WOMEN IS SMARTER

          Women are "not only talking baseball in San Diego, they
     are watching it," and the Padres "are making a concerted
     effort to target the female market," according to Paula
     Mascari-Bott of the SAN DIEGO UNION-TRIBUNE.  The team has a
     few programs "in place to lure women through the turnstiles
     with many more planned."  Figures from the "Compadres Club"
     show that 43.2% of its participants are female, while the
     city's population is 49.2% female.  The Padres' "success in
     attracting women fans is much higher than the numbers"
     provided by MLB, which puts its fan base at 84% male, 16%
     female.  Padres VP/Marketing Don Johnson: "If we're going to
     be successful as we have to be and we want to be, we have to
     appeal to that 49.2% of our population."  The merchandising
     department added female fashions more than a year ago, and
     "several" women in the organization "have provided insights"
     for changes (SAN DIEGO UNION-TRIBUNE, 8/11).