SBD/8/Sports Media

CBS SPORTS EXTENDS DEAL WITH PGA CHAMPIONSHIP THROUGH 2005

          CBS Sports has reached a new deal with the PGA to
     extend broadcast rights of the PGA Championship through
     2005.  CBS has aired the event since '91 (CBS).  In N.Y.,
     Richard Sandomir puts the seven-year deal at "about" $10M
     annually (N.Y. TIMES, 7/8).  A source "familiar with the
     situation" told the AP that CBS paid the PGA "twice as much
     per year for the tournament under the new contract, pushing
     the seven-year deal to" $30M.  A second source called that
     figure "a bit low, but very close" (WASHINGTON POST, 7/8).

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CBS, PGA Tour, Media, Viacom

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