SBD/8/Sponsorships Advertising Marketing

REPORT HAS RJR LOOKING TO KEEP TIES TO NASCAR SPONSORSHIP

          Despite a proposed ban on tobacco advertising in
     sports, plans to continue R.J. Reynolds' "financial
     involvement" in motor sports sponsorship "already are being
     discussed behind the scenes," according to Tom Ford of the
     TAMPA TRIBUNE.  The "RJR Cup" or "Nabisco Cup" are "among
     the possibilities reportedly being thrown around" to rename
     the RJR-sponsored Winston Cup series.  But McDonald's, A-B
     and Sears "are rumored to be among those bidding" for title
     sponsorship of the series.  A source told the TRIBUNE: "A
     lot of people in racing have expressed panic over the
     tobacco settlement, but you can pretty much be assured RJR
     is staying.  It's not going anywhere" (TAMPA TRIBUNE, 7/4).

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