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SBD/8/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          AD AGE NOTES: TNT will launch TV spots for its eighth
     season of NFL telecasts.  AD AGE's Jeff Jensen adds that the
     campaign, which runs on all Turner nets and is "estimated"
     at $10M, "plays up the difference between" TNT Sunday night
     games and the Sunday afternoon NBC/Fox games. ....Reebok has
     contacted DDB Needham, DMB&B and Grey Advertising for its
     $73.6M global media review (AD AGE, 7/7). 
          OTHER NOTES: Coca-Cola is sponsoring heavyweight boxing
     champion Evander Holyfield's tour of South Africa, which
     began Sunday and included a meeting with President Nelson
     Mandela yesterday (USA TODAY, 7/7)....Hornets G David Wesley
     has signed a new deal with Reebok "that will give him a
     hefty increase" (Peter May, BOSTON GLOBE, 7/6)....At the ATP
     Tour's Player Council meeting, the Council supported a
     change to allow manufacturers' logos to be placed on the
     front or back of players' shorts, and stated that staff will
     address player concern about balls used on the Tour (ITW).
          
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