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SATURDAY AFTERNOON FEVER: ABC/ESPN LOCK UP COLLEGE FOOTBALL

          The ACC has awarded ESPN exclusive national cable
     rights to televise football on ESPN and ESPN2 through 2005,
     and extended its broadcast agreement with ABC Sports for the
     same period.  The deal also includes the out-of-market
     rights to ESPN's GamePlan for ABC telecasts (ESPN).  
          DETAILS: In Charlotte, Eddy Landreth reports sources
     who put the new deal at $190-200M, following a $98M deal
     from '96-2000 (CHARLOTTE OBSERVER, 7/29).  USA TODAY's
     Michael Hiestand reports that ABC and ESPN will also
     officially renew their Big Ten football coverage today until
     2006.  Hiestand writes that after these two deals and ABC's
     recent re-signing with the Pac-10 until 2006, ABC, "after
     competition from CBS and Fox, has retained its dominance in
     college football" (USA TODAY, 7/29).  In N.Y., Richard
     Sandomir writes that ABC "wanted to keep its existing
     strength on Saturday afternoons, but also to deprive CBS of
     any chance to add to its combined" SEC-Big East package,
     which enters its second season this fall.  ABC Sports Senior
     VP David Downs: "This ensures we can't be beaten at 3:30
     P.M. on Saturday afternoon" (N.Y. TIMES, 7/29).  

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