Rebecca Lobo will serve as spokesperson for WI-based
Huffy Sports (MILWAUKEE JOURNAL SENTINEL, 7/29)....Steelers
RB Jerome Bettis and Oilers RB Eddie George have been named
spokespersons for Players Inc, the NFLPA's licensing and
marketing arm (Players Inc)....Spots for Blue Cross & Blue
Shield that promote disease prevention through "preventative
measures" will break in August and feature Yankees SS Derek
Jeter, Olympic figure skater Peggy Fleming and Cowboys RB
Herschel Walker (AD AGE, 7/29)....Nike South Africa is
sponsoring the South African Springbok rugby team (AD AGE,
7/28 issue)....The William Morris Agency has signed on to
represent Padres OF Tony Gwynn (William Morris)....In
Toronto, Tom Tebbutt on duMaurier's sponsorship of the
Canadian Open tennis tournament: "The federal government's
recent tough tobacco-sponsorship legislation has pretty well
sealed the fate for Imperial Tobacco's 20-year support."
Tennis Canada President Bob Moffatt: "The legislation is so
restrictive that the value (for Imperial Tobacco) is just
not there anymore" (Toronto GLOBE & MAIL, 7/28).
