ADIDAS TOUTS AIKMAN, YANKEES AND BRYANT IN NEW CAMPAIGN

          This fall, adidas will "escalate efforts to boost the
     visibility of its brand," beginning with a $5M TV campaign
     centered on Cowboys QB Troy Aikman, according to Jensen &
     Cuneo of AD AGE.  The company will also launch a TV campaign
     in the New York market by September supporting its ten-year,
     $91M sponsorship of the Yankees.  The spots will focus on
     Yankee fans, with the tagline "Only in New York."  Later
     this year, adidas will break a $5M "plus" national campaign
     featuring Lakers G Kobe Bryant.  Jensen & Cuneo add that the
     Bryant campaign "will benefit" from adidas' new marketing
     deal with the NBA and that the national campaigns "mark a
     raising of the brand's visibility as it seeks to become a
     bigger player in the U.S."  The Aikman ad is appearing on
     ESPN, MTV and on preseason NFL broadcasts.  The ad touts the
     Aikman-endorsed "Equipment Roll Out," the newest in adidas'
     Feet You Wear product line.  Since adidas does not have a
     marketing deal with the NFL, it cannot feature Aikman in a
     Cowboys uniform (AD AGE, 7/28 issue).