The Nuveen Tour and its sponsors took out a six page ad
spread in today's N.Y. TIMES Sports section previewing the
Citibank Champions tournament August 6-11 in Purchase, N.Y.
Sponsors include Citibank, U.S. News & World Report, Coopers
& Lybrand, Cadillac, Bang & Olufsen (N.Y. TIMES, 7/28)....In
Boston, Will McDonough: "From someone who works at Reebok:
Allen Iverson's sneaker outsells Shaquille O'Neal's by
almost a 2-1 margin" (BOSTON GLOBE, 7/26)....The first
editions of SAM's three Dennis Rodman bobbing head dolls
were shipped after a four-month delay, and the Nike sneakers
on the ceramic dolls "were repainted to reflect" his new
deal with Converse (Bergen RECORD, 7/26)....TN-based Eastman
Chemical Co. will commit $75,000 a year for ten years as a
sponsor of the Women's Basketball Hall of Fame in Knoxville,
TN, which is scheduled to open in March '99 (Eastman)....
Aetna U.S. Healthcare has become the title sponsor and Legg
Mason will be the presenting sponsor of the Grand Champions
Celebrity Golf Classic, in which 25 PGA Tour golfers will
play August 18-19 in Blue Bell, PA, for a $300,000 purse
(Aetna)....Int'l Speedway Corp. and Sega of America have
extended their licensing agreement giving Sega exclusive
rights to the Daytona USA name to use on arcade, home play
and PC racing games through '99 (ISC).
