- ESPN Helps Boost Disney's Q1 Profit
- NBC Earns High Marks For Pregame Show
- Skipper Says ESPN Does Not Impose Rates
- Poynter Examines ESPN's Tebow Coverage
- Winter X Games Viewership Trend
- Aspen Looking To Retain Winter X Games
- Skipper Solidifies ESPN Executive Team
- CBS Apologizes For Early Paterno Death Rep ...
- Grantland.com Unveils First Site Redesign
- ESPN2 Revamps Afternoon Lineup
Upcoming Conferences and Events
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Mar 21-22
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Mar 22
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May 23
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May 30-31
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Jun 5-7
SBD/25/The Back Of The Book
ESPN CHILTON SPORTS POLL: ARE LISTENERS IN A RADIO DAZE?
Published July 25, 1997
In the first six months of '97, ESPN CHILTON Sports
Poll interviewed over 1,500 sports fans regarding the number
of times they listened to a sports report on the radio
during the prior week. The following results are broken
down by age group (THE DAILY).
|
#
of reports
|
12-17
|
18-24
|
25-34
|
35-44
|
45-54
|
55-64
|
65+
|
|
0
|
56.1
|
65.7
|
59.2
|
49.2
|
53.4
|
57.4
|
50
|
|
1-4
|
36.2
|
23.4
|
26
|
26.4
|
21.8
|
20
|
22.9
|
|
5-10
|
7.3
|
10.2
|
13.1
|
20.5
|
20.5
|
18.9
|
23.9
|
|
10+
|
0.4
|
0.7
|
1.7
|
3.9
|
4.3
|
3.7
|
3.2
|
