WILL JAYS BROADCAST DEALS FLY OFF THE TABLE WITHOUT BEESTON?

          The head of CBC-TV Sports "doesn't expect the departure
     of Blue Jays President Paul Beeston to hamper negotiations
     on an extension of the team's television deal," according to
     Josh Rubin of the TORONTO STAR.  Rubin writes that neither
     CBC-TV Sports' Alan Clark "nor the Jays are in any mood for
     a repeat of the last-minute chaos which marked negotiations
     for the team's current one-year deal, and would like to put
     together a long-term package." Clark said Beeston "indicated
     it's one of the things he'd like to clear up" before August
     1 when he becomes MLB President/COO (TORONTO STAR, 7/25).
          RADIO WAVES: The STAR's Rubin reports that negotiations
     for the Jays' radio rights "might finally be starting to
     move," as rights holder Telemedia "apparently made an offer
     which would pay substantially below the current deal's" C$3-
     4M a year.  But Rubin writes that the Jays "have started
     listening to other offers."  Terry O'Donovan, a spokesperson
     for B.C.-based Western Int'l Communications, "confirmed his
     company has had preliminary discussions" with the Jays. 
     Jays spokesperson Howard Starkman said that the Jays expect
     "to take a bit of a hit when it comes to replacing the
     current deal" (TORONTO STAR, 7/25).
          NORTH OF THE BORDER NOTES: The CBC has sold "major"
     sponsorships for the Nagano Winter Olympics to GM, Royal
     Bank, Air Canada, Stentor/Bell Quebec, Coca-Cola, Labatt,
     Subway, Tim Horton's, Visa, Imperial Oil, Disney and Century
     21 (TORONTO GLOBE & MAIL, 7/25)....In Toronto, William
     Houston reports that TSN will launch a daily magazine show
     in September.  TSN VP/Programming Keith Pelley said that the
     live show "will consist of interviews and involve issues of
     the day" (Toronto GLOBE & MAIL, 7/25).