NBC GETS 7 OLYMPIC NODS; NIKE SAYS "HELLO" TO AD EMMY RACE

          The Academy of Television Arts & Sciences yesterday
     announced Emmy Awards nominations and NBC received seven for
     its coverage of the Opening Ceremonies of the Atlanta
     Olympics, according to Lisa de Moraes of the HOLLYWOOD
     REPORTER.  The nominations were for Art Direction for a
     Variety or Music Program; Direction for a Variety or Music
     Program; Lighting Direction (Electronic) for a Drama Series,
     Variety Series or a Special; Music Direction; Music and
     Lyrics (two nominations); and Sound Mixing for a Variety or
     Music Series or a Special (HOLLYWOOD REPORTER, 7/25).
          HELLO AGAIN: In the first year of an Emmy Awards
     category for TV commercials, OR-based Wieden & Kennedy (W&K)
     and production company PYTKA received a nomination for
     Nike's "Hello World" ad featuring Tiger Woods, according to
     Steve Brennan of the HOLLYWOOD REPORTER.  W&K partner Jim
     Riswald, who created the ad, said the spot "delved into the
     area of social comment -- thereby creating considerable
     controversy."  The ad, which was a topic of discussion on
     ABC's "Nightline," featured footage of Woods that
     highlighted his achievements and "underscored the fact that
     blacks are still unwelcome at some golf courses."  Riswald:
     "I got calls from people tied to golf who told me I should
     be ashamed of myself for talking about this in the
     commercial" (HOLLYWOOD REPORTER, 7/25).